personal branding david merzel

Trends from the Battle Field

Belts of Close Contact Marketing

Trends from the Battle Field

The adoption of technologies has never been so quick 1

The New Consumer Era is coming

The New Marketing Era is booming

You control the information age

Do not interrupt your target audience

Dare to be different

Trends from the Battle Field

Belts of Close Contact Marketing

Tel: +1 858 793-6279 simon@simonvetter.com

www.simonvetter.com

1. Build your Brand • Know yourself (Be authentic) / Get feedback (360°)

• Focus on strengths

• Create your vision (target audience ?)

• Develop brand promise (Clarify my offer)

2. Develop Your Communication Plan • Identify the right Channel for the right your Target Audience

• Channel : Book, Conference, Blog /Siter, Newsletter Twitter, Linkedin

• Develop a communication Plan

3. Get noticed: Network and market yourself • Reinforce your brand thru any occasion

• “Bouche à Oreil” / Elevator Pitch

Tips on How to build YOU as your Brand ?

1. Get feedback: ask 10 people about you

2. Write down 3 strengths / core competencies

3. Become good at storytelling

4. Get a powerful 1-page bio

5. Get 5 testimonials about you

6. Use LinkedIN to connect with your colleagues

7. Network and create alliances (follow up)

8. Become an expert (area of your passion)

9. Write and speak about your expertise

10.Get a mentor / Create a mastermind group

Dare to be different

David Merzel Country Manager

Retail Sales Marketing

Microsoft BeLux

Blog : davidmerzel.wordpress.com

Twitter : @davidmerzel