paul mundy and bob huggan 1 public awareness events

Paul Mundy and Bob Huggan www.mamud.com 1

Public awareness events

Paul Mundy and Bob Huggan www.mamud.com 2

Events

Directly inform key stakeholders Stakeholders see work, meet management and staff Get better picture of org than from brochures or

press releases Useful for 2-way communication

You can communicate directly with audience You get immediate feedback – learn if people understand

message The org can make changes Stakeholder will think org is customer-oriented

Paul Mundy and Bob Huggan www.mamud.com 3

Events

Types of events Visitors' days Seminars with client groups. Conferences Field days

Paul Mundy and Bob Huggan www.mamud.com 4

Visitors’ days (1)

Gather info on audience Develop your message to meet their interests Decide how to present message

Wall-mounted exhibits Posters Demonstrations Computer displays Video Etc

Paul Mundy and Bob Huggan www.mamud.com 5

Visitors’ days (2)

Make exhibit attractive Illustrations Captions Colours Pictures Special effects

One idea per exhibit Be precise and concise No unnecessary details

Paul Mundy and Bob Huggan www.mamud.com 6

Visitors’ days (3)

Consider contracting out preparation Get exhibits ready on time Prepare programme

Opening ceremony Schedule of visits

Rehearse

Paul Mundy and Bob Huggan www.mamud.com 7

Seminars

Group discussions with stakeholders on theme Develop common understanding Develop strategy or plan action Improve interaction Ensure participation in decision-making Facilitate identification of problems

Paul Mundy and Bob Huggan www.mamud.com 8

Conferences

Hold conference to transmit org’s achievements to selected audience

Deliver info Invite questions and discussion from

audience

Paul Mundy and Bob Huggan www.mamud.com 9

Exhibitions

Present activities to mixed audience in various ways with various messages

Allow interaction with publics Inform and get instant feedback

Paul Mundy and Bob Huggan www.mamud.com 10

Different types of exhibits

International Introduce org to international market, mainly to

attract funding National

Eg, agricultural shows Create general public awareness Attract government support Providing info on org and activities Promote networking

Paul Mundy and Bob Huggan www.mamud.com 11

Different types of exhibits

Local Promote awareness among general public Potential or actual beneficiaries and partners Reception foyers, libraries, museums, conference

centres Portable

Mount wherever org has activities

Paul Mundy and Bob Huggan www.mamud.com 12

Characteristics of a good display Attractive, informative Original, stylish Effective use of pictures and posters Variety to demonstrate the org’s work Promotional material for various groups

Paul Mundy and Bob Huggan www.mamud.com 13

Characteristics of a good display Comfortable; space for face-to-face

interaction Seats for longer discussions

Automatic audiovisuals Video, PowerPoint presentations

Striking feature to attracts visitors A stand full of people attracts more people