part 2: steve machin, managing director, stormcrowd

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On Thursday 23 February the ETAG: Technology Solutions for Tourism event took place at Pollock Halls, Edinburgh. The event, organised by ETAG, Interactive Scotland and Scottish Enterprise, followed on from the hugely successful ETAG Technology Solutions in Tourism 2011 and featured leading industry speakers. In this slidecast, Steve Machin from Stormcrowd delivers his "If You Want to Eat More Fish, Go Fishing!" seminar.

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Technology Solutions for Tourism Conference 2012Thursday 23rd February

Part 2: Steve Machin, Managing Director, Stormcrowd

Wednesday, 14 March 2012

Wednesday, 14 March 2012

How much of your audience can you reach? EASILY?

Wednesday, 14 March 2012

Wednesday, 14 March 2012

Assumptions reduce reach and audience acquisition

Wednesday, 14 March 2012

Social Data = Heavy Lifting..

Wednesday, 14 March 2012

The data keeps flowing… many to many..

Wednesday, 14 March 2012

Can a tide of shared data help all the boats to rise?

Wednesday, 14 March 2012

One Size Fits…One Some All

Wednesday, 14 March 2012

Acquire, Segment, Communicate, Amplify, Reward

Wednesday, 14 March 2012

Using smart e-CRM via email to increase restaurant bookings by 76%

Wednesday, 14 March 2012

“Hands Up, Who wants a VIP upgrade?”

Wednesday, 14 March 2012

Product Variations and Communications hit the right notes

Wednesday, 14 March 2012

Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk

Wednesday, 14 March 2012

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