pamela wilson, rainmaker digital (formerly copyblogger media) - a simple plan for writing one...

@pamelaiwilson

@pamelaiwilson

1987

@pamelaiwilson

“Make the logo bigger.”

@pamelaiwilson

“Let’s buy a list and mail them a postcard.”

@pamelaiwilson

“Want to create awareness? Place an ad in the newspaper.”

@pamelaiwilson

Our messages

Marketers

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@pamelaiwilson

2016

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Or are they?

@pamelaiwilson

“Make the CUSTOMER bigger.”

@pamelaiwilson

“Let’s BUILD a list and mail them AWESOME CONTENT.”

@pamelaiwilson

“Want to create awareness? CREATE USEFUL CONTENT.”

@pamelaiwilson

CONTENTCONTENT

CONTENTCONTENT

CONTENT

@pamelaiwilson

@pamelaiwilson

@pamelaiwilson

@pamelaiwilson

@pamelaiwilson

@pamelaiwilson

March 25, 2010

@pamelaiwilson

@pamelaiwilson

@pamelaiwilson

@pamelaiwilson

4-Day Content Creation System

@pamelaiwilson

Content creator math: Publication day = X Start system on X-4

Day 1Map out the basics

@pamelaiwilson

• Headline

• SubheadsDay 1

The basics

@pamelaiwilson

• Mind mapping tools

• Index cards

Day 1 The tools

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@pamelaiwilson

Day 2Fill in the details

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• Write first paragraph

• Finish introduction

• Fill in under subheads

• Wrap it up and include a call to action

Day 2 The details

@pamelaiwilson

• Write it fast!

• Let it sit

• Your brain will keep working on it

Day 2 Tips

Day 3Edit, tweak, finalize

@pamelaiwilson

• Read out loud

• Proof forward and backward

• Format for readability

Day 3 Final edit

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Day 3 Tip

• Add an image

Day 4Publish and promote

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• Respond to comments

• Promote across all social media channels you use

Day 4 Hit publish

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• Epic post? Ask other site owners to share

Day 4 Ask for help

@pamelaiwilson

Keep your content

in rotation

Don’t let your content get lost in the crowd

@pamelaiwilson

Day 2

Day 3 Day 4

Day 1

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Treat your content like a gift …

… and give yourself the gift of time

@pamelaiwilson

Thank you!

Twitter: @pamelaiwilson

Copyblogger: copyblogger.com/blog

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