pamela wilson, rainmaker digital (formerly copyblogger media) - a simple plan for writing one...
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@pamelaiwilson
@pamelaiwilson
1987
@pamelaiwilson
“Make the logo bigger.”
@pamelaiwilson
“Let’s buy a list and mail them a postcard.”
@pamelaiwilson
“Want to create awareness? Place an ad in the newspaper.”
@pamelaiwilson
Our messages
Marketers
@pamelaiwilson
@pamelaiwilson
2016
@pamelaiwilson
Or are they?
@pamelaiwilson
“Make the CUSTOMER bigger.”
@pamelaiwilson
“Let’s BUILD a list and mail them AWESOME CONTENT.”
@pamelaiwilson
“Want to create awareness? CREATE USEFUL CONTENT.”
@pamelaiwilson
CONTENTCONTENT
CONTENTCONTENT
CONTENT
@pamelaiwilson
@pamelaiwilson
@pamelaiwilson
@pamelaiwilson
@pamelaiwilson
@pamelaiwilson
March 25, 2010
@pamelaiwilson
@pamelaiwilson
@pamelaiwilson
@pamelaiwilson
4-Day Content Creation System
@pamelaiwilson
Content creator math: Publication day = X Start system on X-4
Day 1Map out the basics
@pamelaiwilson
• Headline
• SubheadsDay 1
The basics
@pamelaiwilson
• Mind mapping tools
• Index cards
Day 1 The tools
@pamelaiwilson
@pamelaiwilson
Day 2Fill in the details
@pamelaiwilson
• Write first paragraph
• Finish introduction
• Fill in under subheads
• Wrap it up and include a call to action
Day 2 The details
@pamelaiwilson
• Write it fast!
• Let it sit
• Your brain will keep working on it
Day 2 Tips
Day 3Edit, tweak, finalize
@pamelaiwilson
• Read out loud
• Proof forward and backward
• Format for readability
Day 3 Final edit
@pamelaiwilson
Day 3 Tip
• Add an image
Day 4Publish and promote
@pamelaiwilson
• Respond to comments
• Promote across all social media channels you use
Day 4 Hit publish
@pamelaiwilson
• Epic post? Ask other site owners to share
Day 4 Ask for help
@pamelaiwilson
Keep your content
in rotation
Don’t let your content get lost in the crowd
@pamelaiwilson
Day 2
Day 3 Day 4
Day 1
@pamelaiwilson
Treat your content like a gift …
… and give yourself the gift of time
@pamelaiwilson
Thank you!
Twitter: @pamelaiwilson
Copyblogger: copyblogger.com/blog
BigBrandSystem.com