pad computing, disruption & opportunity
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Pad ComputingDisruption & Opportunity
September 2010
@JoSanKu
Change of
Media Consumption
] L X
sofa desk bed
Evolution of media consump-tion
Media TV PC/Notebook iPad / tablet PC
Primary model
Watch Scan, Interact, Do Read, Watch, Interact, Do
Differentiator Creativity Interactivity Ease and pleasure of the experience
Contribution to sales
Awareness + Personalize, configure, consumer testimonials
+ Effortless buying
http://www.slideshare.net/emakina/ipadvertising
iPad
Media Industry: Magazine, Newspaper, TV
Kindle
Android Tablets
Pad Computing Impact
Mobile and Mass
How and Where to Use Pad
Book Kindle iPad Galaxytab
Pad Ecosystem
Biz Opportunity
Pad and web2.0
Comfortable Computing
RemarkableUnbelievableBest
24H PC +Mobile Internet Computing
web2
Me & We
Smartphone
web2.0
web2
iphone was a byproduct
Mobile
Long
Touch
Always On
Move
UI & Device Usage30 Years Evolution
http://www.slideshare.net/CMSummit/ms-internet-trends060710final
Anybody
Mobile Internet Computer
Personal Computing
Desktop Internet Computing
Mobile Internet Computing
Mini Computing
1
9
90
Reading=Writing
Consumption=Creation
Number of Days to Reach1MM Units Sold
http://www.slideshare.net/CMSummit/ms-internet-trends060710final
Reading
Watching
Working
Browsing
Learning
Playing
Communicating
Controlling
How
Work
Home
Out and About
School/Universities
Always with You
Where
eBooK ?
Galaxy Tab
Ecology
Single StandardLimited, Disruptive Devices
Controlled Evolution
App Store
Android Market Place
The Internet PhilosophyTime & Players
Carriers x Vendors x Devices x Stores
Show Me the Money
Media Time Spent vs. Ad Spend
http://www.slideshare.net/CMSummit/ms-internet-trends060710final
Average Online CPMsStill Well Below Other Media
http://www.slideshare.net/CMSummit/ms-internet-trends060710final
be fool
Observation & Connection
Future Now
Developers as PublishersEcosystem Booster
24H PC +Mobile
ComfortableInternet
Computing(Smartphone+Pad)
web2
Me & We
Web Meets WorldOffline = Online: Life
by @josanku 2010
Mobile Computing Pad Computing
atom
bit
onlineoffline
virtualreal
by @josanku 2010
world + web
. - //History of the Internet
Power to the People
C
Move!
@JoSanKu
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