pad computing, disruption & opportunity

Pad ComputingDisruption & Opportunity

September 2010

@JoSanKu

Change of

Media Consumption

] L X

sofa desk bed

Evolution of media consump-tion

Media TV PC/Notebook iPad / tablet PC

Primary model

Watch Scan, Interact, Do Read, Watch, Interact, Do

Differentiator Creativity Interactivity Ease and pleasure of the experience

Contribution to sales

Awareness + Personalize, configure, consumer testimonials

+ Effortless buying

http://www.slideshare.net/emakina/ipadvertising

iPad

Media Industry: Magazine, Newspaper, TV

Kindle

Android Tablets

Pad Computing Impact

Mobile and Mass

How and Where to Use Pad

Book Kindle iPad Galaxytab

Pad Ecosystem

Biz Opportunity

Pad and web2.0

Comfortable Computing

RemarkableUnbelievableBest

24H PC +Mobile Internet Computing

web2

Me & We

Smartphone

http://images.google.com/imgres?imgurl=http://www.devicedaily.com/wp-content/uploads/2009/09/motorola-entice-w766-phone-verizon.jpg&imgrefurl=http://www.devicedaily.com/cell-phones/motorola-entice-w766-comes-to-verizon-stands.html&usg=__f1eETuBV0SXxlsU66XwTMc0ifjI=&h=500&w=375&sz=24&hl=en&start=26&sig2=JmNTJAdFC11RMxFj7Kt-mw&um=1&itbs=1&tbnid=JV78XEwj3YdJpM:&tbnh=130&tbnw=98&prev=/images?q=feature+phone&start=20&um=1&hl=en&sa=N&ndsp=20&tbs=isch:1&ei=TP2YS6__EZzytQPAqoVA

http://images.google.com/imgres?imgurl=http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/MPj04100840000%5B1%5D.jpg&imgrefurl=http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/complab.htm&usg=__A90Ujs5ruEDSKcMqWFs1NAtYWms=&h=1024&w=965&sz=84&hl=en&start=2&sig2=PxuNE3B0ZIjMNSA_qJpaUA&um=1&itbs=1&tbnid=4LD4vNRi1acYyM:&tbnh=150&tbnw=141&prev=/images?q=computer&um=1&hl=en&tbs=isch:1&ei=k_2YS_eIEqbstgP6tsXCAQ

http://corporate.homes.com/wp-content/uploads/2009/12/smblog.jpg

web2.0

web2

1990-2004 2005-2009 2010~

web2

web2.0

web1.0

http://images.google.com/imgres?imgurl=http://images2.iwilab.com/shared/item/1/107/107849_500x.jpg&imgrefurl=http://www.wisia.com/item/107849&usg=__7W_FR6Xl1quSJt4IQNTPSikB2co=&h=365&w=500&sz=46&hl=ko&start=1&sig2=ukMY5EUHSvdgQtUmMDOWUg&um=1&tbnid=sxH6T0vNyVzKzM:&tbnh=95&tbnw=130&prev=/images?q=%EC%84%B1%EB%83%A5%EB%B6%88&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=GnRMS7vUC5zWswP2pKWKAQ

iphone was a byproduct

Mobile

Always On

UI & Device Usage30 Years Evolution

http://www.slideshare.net/CMSummit/ms-internet-trends060710final

Anybody

Mobile Internet Computer

Personal Computing

Desktop Internet Computing

Mobile Internet Computing

Mini Computing

1

9

90

Reading=Writing

Consumption=Creation

Number of Days to Reach1MM Units Sold


Reading

Watching

Working

Browsing

Learning

Playing

Communicating

Controlling

How

Work

Home

Out and About

School/Universities

Always with You

Where

eBooK ?

Galaxy Tab

Ecology

Single StandardLimited, Disruptive Devices

Controlled Evolution

App Store

Android Market Place

The Internet PhilosophyTime & Players

Carriers x Vendors x Devices x Stores

Show Me the Money

Media Time Spent vs. Ad Spend


Average Online CPMsStill Well Below Other Media


be fool

Observation & Connection

Future Now

Developers as PublishersEcosystem Booster

24H PC +Mobile

ComfortableInternet

Computing(Smartphone+Pad)

web2

Me & We

http://images.google.com/imgres?imgurl=http://www.devicedaily.com/wp-content/uploads/2009/09/motorola-entice-w766-phone-verizon.jpg&imgrefurl=http://www.devicedaily.com/cell-phones/motorola-entice-w766-comes-to-verizon-stands.html&usg=__f1eETuBV0SXxlsU66XwTMc0ifjI=&h=500&w=375&sz=24&hl=en&start=26&sig2=JmNTJAdFC11RMxFj7Kt-mw&um=1&itbs=1&tbnid=JV78XEwj3YdJpM:&tbnh=130&tbnw=98&prev=/images?q=feature+phone&start=20&um=1&hl=en&sa=N&ndsp=20&tbs=isch:1&ei=TP2YS6__EZzytQPAqoVA

http://images.google.com/imgres?imgurl=http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/MPj04100840000%5B1%5D.jpg&imgrefurl=http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/complab.htm&usg=__A90Ujs5ruEDSKcMqWFs1NAtYWms=&h=1024&w=965&sz=84&hl=en&start=2&sig2=PxuNE3B0ZIjMNSA_qJpaUA&um=1&itbs=1&tbnid=4LD4vNRi1acYyM:&tbnh=150&tbnw=141&prev=/images?q=computer&um=1&hl=en&tbs=isch:1&ei=k_2YS_eIEqbstgP6tsXCAQ

http://corporate.homes.com/wp-content/uploads/2009/12/smblog.jpg

Web Meets WorldOffline = Online: Life

by @josanku 2010

Mobile Computing Pad Computing

atom

bit

onlineoffline

virtualreal

by @josanku 2010

world + web

. - //History of the Internet

Power to the People

@JoSanKu

pad computing, disruption & opportunity

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