p4 trends, hacks and apps

TRENDS, HACKS AND APPSSHOP TALKS - DAN ROCKWELL - TECHNOLOGY COMMERCIALIZATION

P4July 6th. 2012 - P4 Scholars Talk - The Ohio State University

Dan Rockwell

twitter: @floozyspeak

contact: rockwell.66@osu.edu

Software Prototyping / Startups

11 years working in user experience- Lextant

5 years in startup software prototyping- Big Kitty Labs

5 months- OSU Technology Commercialization

trends, quantified self, data and building stuff

WHAT HAPPENED

better and cheap sensor technology

mobile computers (yeah your phone)

everything has data (big data)

barriers to make software are gone

curious people

a ton of experimentation

THE RESULTS

Quantified Self Movement

Mobile Health App Explosion

Disrupt because you can, Startup Health

QUANTIFIED SELF

Data Tracking

Empowerment Behavior Modification

Engagement

DATA IS COOL

505 tools

quantifiedself.com

Participate in Quantified Self

Leverage everything, big data, cheap sensors, and track it all: blood sugar, sleep, diet, mood, fitness, stress... you name it. Embody that experiment: iphone app, web, physical device, process, game.

figure out what data you want to

track

build that experiement

collect data

tweak for engagement

ponder ROI

share the experiment

repeat

build a biz

recognize opportunity

APPS

APPs are about making the patient part of the process.

Engage, inform, empower, play, social, viral, game like.

Pros: an engaging touch point

Cons: bias, 14% of baby boomers have an iphone, 36% of x gen have one, but we’re all trending positive

if you want engagement, you need apps

APPS ARE COOL

Participate in Apps

Enabling yourself in quantified self is one thing, designing an engagement for a patient is another.

figure out what data you want to

track

figure out what you want your patient to do

collect data

share data with patient

build a biz

recognize opportunity

build the app

darkness looms

STARTUP HEALTH

WHO’s down for a little disruption?

investment, is clearly interested- what

about patients?

health care startups are on fire

Buisness to Business leading the charge,

Buisness to Docs not so much (legacy

barriers?)

trends on what’s getting investment?

physican tools

data plays & infrastructure

insurance

apps

Participate in Startup Health

Disruption is happening on all sides of health care: practice, infrastructure, analysis, process, billing, insurance, tools, technology, research, collaboration, patient care, death...

isolate and leverage what you

want to disrupt

build the experiment

build the startup

recognize opportunity

infrastructureanalysis

medicaretools

collect data

tell the story

refine

observe

GET INVOLVED

WHAT CAN I DO?

observe and note

focus your opportunity radar

look for data

find any (big or small) problems

dream solutions

enable TCO + OSU to help you prototype

test test test

win

HOMEWORK

try a quantified self related product

design a quantified self experiement

follow startup health related trends

start thinking about where all this goes next

BONUS HOMEWORK

TallyZoo WaveSense gottafeeling lifelapse fitocracy

Zombies, Run Leap Lose It iTriage P90X

QUESTIONS?THANK YOU - DAN ROCKWELL