orrville yp social networking

What’s All the Buzz About Social Media

Darrin WasniewskiExecutive Director

It’s all her fault!

•Marianna Hayes Chapman•Team HALO business advisors•www.halobusiness.com

•www.resultsrevolution.com

What is Social Media?

•Community• From David Armano, Logic + Emotion•Content•Context•Connectivity•Continuity

•Dialog

Who usesSocial Media?

•400 million active users•50% log in daily•100 million access through mobile device•75 million user accounts•15 million active•65 million members across the globe

But wait, there’s more…

It all begins with Trust

•You have to earn your customers’ trust•You have to earn your employees’ trust•Trust allows things to happen

Social Media Strategy

http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html

•Aligning internal with external•Pilot programs

Engage Employees

•Social media = outreach•Externally with hopes of creating customer evagelists• Internally with hopes of same outcome from employees.

Training

•Train as in traditional channels•Social media is engagement in public•Start training in small groups then grow throughout organization

Process•Look to make existing process more efficient•Value Stream Mapping•Poka-Yoke

Organizational Models

•Integrate your social business program with your existing infrastructure•Committee or “social media center of excellence”•Works with core and extended teams

Knowledge Sharing

•Not always second nature in the workforce•Essential for a successful social media plan•Outside corporate America Slideshare, blogging, and Wikis have become quite popular

Policies •Do your current policies address social media?•How should employees engage the public?

Company Culture

•Does your company’s culture support the transparency of social media?•Most important for success of “social”

Where’s this heading?

•Research from Forrester Research shows largest increase in spending in social media & mobile technology•Why?•Shift from broadcast to networks

Darrin WasniewskiExecutive Director

133 N Main StOrrville OH 44667-1637

o:: 330.682.0317director@mainstreetorrville.org

www.mainstreetorrville.orgFacebook.com/MainStreetOrrville

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