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What’s All the Buzz About Social Media Darrin Wasniewski Executive Director

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Page 1: Orrville YP Social Networking

What’s All the Buzz About Social Media

Darrin WasniewskiExecutive Director

Page 2: Orrville YP Social Networking

It’s all her fault!

•Marianna Hayes Chapman•Team HALO business advisors•www.halobusiness.com

•www.resultsrevolution.com

Page 3: Orrville YP Social Networking

What is Social Media?

•Community• From David Armano, Logic + Emotion•Content•Context•Connectivity•Continuity

•Dialog

Page 4: Orrville YP Social Networking

Who usesSocial Media?

•400 million active users•50% log in daily•100 million access through mobile device•75 million user accounts•15 million active•65 million members across the globe

Page 5: Orrville YP Social Networking

But wait, there’s more…

Page 6: Orrville YP Social Networking

It all begins with Trust

•You have to earn your customers’ trust•You have to earn your employees’ trust•Trust allows things to happen

Page 7: Orrville YP Social Networking

Social Media Strategy

http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html

•Aligning internal with external•Pilot programs

Page 8: Orrville YP Social Networking

Engage Employees

•Social media = outreach•Externally with hopes of creating customer evagelists• Internally with hopes of same outcome from employees.

Page 9: Orrville YP Social Networking

Training

•Train as in traditional channels•Social media is engagement in public•Start training in small groups then grow throughout organization

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Process•Look to make existing process more efficient•Value Stream Mapping•Poka-Yoke

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Organizational Models

•Integrate your social business program with your existing infrastructure•Committee or “social media center of excellence”•Works with core and extended teams

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Knowledge Sharing

•Not always second nature in the workforce•Essential for a successful social media plan•Outside corporate America Slideshare, blogging, and Wikis have become quite popular

Page 13: Orrville YP Social Networking

Policies •Do your current policies address social media?•How should employees engage the public?

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Company Culture

•Does your company’s culture support the transparency of social media?•Most important for success of “social”

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Where’s this heading?

•Research from Forrester Research shows largest increase in spending in social media & mobile technology•Why?•Shift from broadcast to networks

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Darrin WasniewskiExecutive Director

133 N Main StOrrville OH 44667-1637

o:: [email protected]

www.mainstreetorrville.orgFacebook.com/MainStreetOrrville

Twitter.com/DarrinatMSO