optimizing the social web for hiring

Definition

Pre Web Web 1.0 Web 2.0

Talent Shift

Candidate lifecycle & The Future of Talent Engagement

How/What people search •Salary & Comp Info•Social Networks(Talking With Friends)•Business Networks•Resume Searches•Researching Company’sDirectly•Researching Career Paths & Progressions

How we Engage them •SEO/SEM•Pay Per Click •Social Network applications (facebook etc.)•Direct Marketing • Competitive intelligence (next gen messaging) •Events•Blogs/non jobs content

How/what people search•Reading White Papers/Articles•Searching For Project/Task Related Info•Attending Learning & Non-Career Events

How we engage them •Pay Per Click•SEO/SEM•Competitive Intelligence driven Client Blogs •Non Jobs Events •Relationship building•Congratulations (new job)•Boomerang opportunity

How/what people search •Actively Searching & Applying To JobsHow we engage them •SEO/SEM•Resume Searched •Typical recruiting processes (Transactional)

Unless You Own And Automate Distribution

Career Site(And Private

Talent Community)

Meet Them Where They Are

Multiple Brand Channels

Entertain The World

Change In Strategy

$ Job Boards$ Sourcing

$ Advertising

1 Hire

UnselectedTrashed

1 Time UseOf Prospects

Transactional Recruiting

TwitterTwitter

FaceBookFaceBook

Linked In

Linked In

Sees Job

Sees Job

ApplyApply

EmailEmail

Multiple Hires

Ongoing Contact

Active

Pass

ive

Relationship Recruiting

Everyone Is A Viral Recruiter

Social Sharing On All Pages

Employees

Visitors

Hiring Managers

Reconfigure Social Strategy

Company Owned Social Networks

Competitive Intelligence To Grow Communities

Launch CampaignLaunch CampaignCompetitorOrg Chart

ATSATS

Active

Active

Targeted Landing Page

Talent CommunitiesTalent Communities

Capture ActiveApplicants

Capture Passives& Cultivate Contact

Passiv

e Passiv

e

Capture Active

Measure Everything

Paid BoardsPaid Boards

Search EnginesSearch Engines

Social NetworksSocial Networks

Social MediaSocial Media

Email/ReferralsEmail/Referrals

Corporate Sites(Direct)

Corporate Sites(Direct)

Off Line MediaOff Line Media

Sourcing ActivitySourcing Activity