optimizing the social web for hiring
TRANSCRIPT
Definition
Pre Web Web 1.0 Web 2.0
Talent Shift
Candidate lifecycle & The Future of Talent Engagement
How/What people search •Salary & Comp Info•Social Networks(Talking With Friends)•Business Networks•Resume Searches•Researching Company’sDirectly•Researching Career Paths & Progressions
How we Engage them •SEO/SEM•Pay Per Click •Social Network applications (facebook etc.)•Direct Marketing • Competitive intelligence (next gen messaging) •Events•Blogs/non jobs content
How/what people search•Reading White Papers/Articles•Searching For Project/Task Related Info•Attending Learning & Non-Career Events
How we engage them •Pay Per Click•SEO/SEM•Competitive Intelligence driven Client Blogs •Non Jobs Events •Relationship building•Congratulations (new job)•Boomerang opportunity
How/what people search •Actively Searching & Applying To JobsHow we engage them •SEO/SEM•Resume Searched •Typical recruiting processes (Transactional)
Unless You Own And Automate Distribution
Career Site(And Private
Talent Community)
Meet Them Where They Are
Multiple Brand Channels
Entertain The World
Change In Strategy
$ Job Boards$ Sourcing
$ Advertising
1 Hire
UnselectedTrashed
1 Time UseOf Prospects
Transactional Recruiting
TwitterTwitter
FaceBookFaceBook
Linked In
Linked In
Sees Job
Sees Job
ApplyApply
EmailEmail
Multiple Hires
Ongoing Contact
Active
Pass
ive
Relationship Recruiting
Everyone Is A Viral Recruiter
Social Sharing On All Pages
Employees
Visitors
Hiring Managers
Reconfigure Social Strategy
Company Owned Social Networks
Competitive Intelligence To Grow Communities
Launch CampaignLaunch CampaignCompetitorOrg Chart
ATSATS
Active
Active
Targeted Landing Page
Talent CommunitiesTalent Communities
Capture ActiveApplicants
Capture Passives& Cultivate Contact
Passiv
e Passiv
e
Capture Active
Measure Everything
Paid BoardsPaid Boards
Search EnginesSearch Engines
Social NetworksSocial Networks
Social MediaSocial Media
Email/ReferralsEmail/Referrals
Corporate Sites(Direct)
Corporate Sites(Direct)
Off Line MediaOff Line Media
Sourcing ActivitySourcing Activity