opportunities in affiliate marketing

Opportunities in Affiliate Marketing

Shawn Collins, Co-Founder, Affiliate Summit

This could be you…

Or more likely…

Growth Industry

JupiterResearch “US Online Affiliate Marketing Forecast, 2007 to 2012.”

E-Commerce Continues to Grow

eMarketer “US Retail E-Commerce Set for Growth.”

Affiliate Marketing Numbers

$6.5 Billion in Commissions (2005)

Anne Holland, MarketingSherpaAffiliate Summit West 2006

Keynote Address

Affiliate Programs at 75% Retailers

Internet Retailer “Hot 100 Retail Web Sites.”

Nearly 1/10 of Online Retail

Econsultancy “Affiliate Marketing Buyer’s Guide 2009.”

Affiliate marketers responsible for ~ 1/10 of all online sales in the UK (2008)

Promote the Trends?

Cemetery of Trend Sites

AskTheMama.com

BabyLounge.com

BallFourBook.com

7 Things for a New Affiliate Site

2-3 topics you care aboutDomain nameHostingEmail servicePatienceFind your voiceWhere to find affiliate programs

7 Things for a New Affiliate Site

2-3 topics you care aboutStaying powerAvoid flavor of the day

7 Things for a New Affiliate Site

Domain nameGoDaddy.com - $10/yearSpend no more than 20 minutesStart with one year

7 Things for a New Affiliate Site

HostingLivingDotRackSpace

7 Things for a New Affiliate Site

Email serviceAWeberRSS to emailNewslettersFollow-up series

7 Things for a New Affiliate Site

PatienceDon’t monetize right awayBuild contentMost relevant, not most lucrativeBeyond the bannerTest, test, testDon’t expect money for months

7 Things for a New Affiliate Site

Find your voiceDon’t be a journalist, be youEditorial calendarAsk the Expert

7 Things for a New Affiliate Site

Where to find affiliate programs

Who Wants to Start an Affiliate Site?

IdeasDomain

Types of Affiliates

•Podcast•Video•Email•Blog•Mobile•Deals

•Content•Data feed•Twitter•Facebook•PPC

Types of Affiliates: Podcast

Types of Affiliates: Video

Types of Affiliates: Email

Types of Affiliates: Blog

Types of Affiliates: Mobile

Types of Affiliates: Deals

Types of Affiliates: Content

Types of Affiliates: Data feed

Types of Affiliates: Twitter

Types of Affiliates: Facebook

Types of Affiliates: PPC

Contact Shawn Collins

shawn@affiliatesummit.comTwitter: @affiliatetipAIM: affiliatetipFacebook:

http://www.shawnonfacebook.comLinkedIn:

http://www.linkedin.com/in/shawncollins

Affiliate Summit East 2009

Who: Thousands of affiliate marketersWhat: The premier affiliate marketing

conferenceWhen: August 9-11Where: Hilton New YorkWhy: Learn and network

Details at www.AffiliateSummit.com

Sources

Growth Rate of Affiliate Marketing

http://blog.affiliatetip.com/archives/growth-rate-of-affiliate-marketing/

Top 5 Affiliate Marketing Opportunities for 2006

http://www.slideshare.net/affsum/top-5-affiliate-marketing-opportunities-for-2006

Majority of Top Retailers Have Affiliate Programs

http://blog.affiliatetip.com/archives/majority-of-top-retailers-have-affiliate-programs/

UK Affiliate Marketing to Generate £4 Billion in 2009

http://blog.affiliatetip.com/archives/uk-affiliate-marketing-to-generate-4-billion-in-2009/

US Retail E-Commerce Set for Growth

http://www.emarketer.com/Article.aspx?R=1005963