Asia Pacific’s Leader in Performance Advertising

www.tyroo.com

Central | Retargeting | Mobile

Tyroo Media: At a Glance

Amongst the TOP 3 customer

acquisition channels for

e-commerce advertisers

Multi-screen, multi-format

delivery capability across web

and mobile

Very high active ratio of

clients in the region within

e-commerce, internet

classified, mobile & BFSI

Pricing models to suit last mile

trackable action

Works on world-class technology

platforms built by in house

technology team

Serving over 50 million clicks

across 15,000+ publishers.

3 `TOP

180 Million+ UU Reach across

15 Emerging Markets

Part of SVG media & incubated

in 2007

Presence in key markets:

Our Regional Presence

India

South East Asia

Middle East

5 Offices – 15 Markets – Tyroo building performance beyond search

Few Facts

900 Million Mobile Devices in India and 250 Million Savings Accounts

Luxury Cars Sold every Year in India and Brazil almost similar

Largest single order of 250 Airbus Planes by an Indian Airline

98% Indians Consume Internet in English

Online Shopping Landscape India

• Online Shoppers Penetration growing at 50% YoY of

Internet Population

• India the next frontier after China with 400 Million

Internet Users by 2016 and start of next 7 years of Online

Commerce Boom

• 20% spend contribution to Digital Media Spends0

100

200

300

400

500

600

700

20132014

20162020

MM Internet Users

Online Shoppers

• Growth in Cart value due to Electronics and Fashion Apparel Category

• Newer Categories like Jewellery / Home Décor seeing up take

• 10 Billion USD Online Product Commerce Market by 2016

0

10

20

30

40

50

60

70

2011 2013 2015 2017

USD Order Value

USD Order Value

Key Players and Funding

Category Advertiser Name Funding Raised # Transactions Per Day

Horizontal Flipkart 1.8 Billion USD 55,000

Marketplace Snapdeal 1.05 Billion USD 50,000

Marketplace Amazon 2 Billion USD 30,000

Fashion Myntra 160 Million USD 22,500

Marketplace Ebay 150 Million USD 20,000

Fashion Jabong 160 Million USD 18,000

80% Affiliate Commission Contribution in India

100 Million USD each for

top 3 players on Diwali special sale

Xiaomi – Flash Sale – 25,000 units in 3 Sec

Mobile 40% traffic contribution

Ref: Accel India Report

35%, 35%

21%

19%

8%

17%

# of Transactions Contribution

Fashion

Books

Electronics

Home Décor

Others

28%, 28%

7%

55%

3%7%

GMV Contribution

Fashion

Books

Electronics

Home Décor

Others

Interesting Facts

Build up Categories

0 1 2 3 4 5 6 7 8 9

Taxi Aggregators

Recharge

Jewellery

Beauty

# of Funded Players

# of Funded Players

Affiliate Marketing Landscape

30%

20%

5%

15%

30%

Publisher category Contribution

Coupons

CSE

Toolbars/Download

Cashback/Mobile Wallets

Others

• Commission % at par with Global Standards

• Funding happening in the publisher segment due to

Commerce opportunities

• 100% YoY growth for Publishers

Digital Channel % Spend Allocation

Search 35%

Social 25%

Display 10%

Affiliate 20%

Re-marketing 10%

Publisher Type Digital Channel Annual Earning Est.

Coupon CouponDunia.com 3 Million USD

Cashback Cashkaro.com 2 Million USD

CSE Mysmartprice.com 2 Million USD

Top advertiser Spend Allocation

Difference

India Vs Global Affiliate Programs

OPPORTUNITIES

• % Consumers are growing 100 YoY

• Major activation on Mobile hence SEO

advantage of existing publisher not

sustainable as lead

• Mature Affiliate Networks to manage

Integration Needs

CHALLENGES

• Attribution to Integration Challenges

• Validation – reporting cycle is 30 days +

due to COD 80%

• Payment Terms of 90-120 due to high

reconciliation disputes