online seller uk - manchester event october 2015

Online Seller UK #onsuk

12th October, 2015@McrEscalator

1. Iain Hill from Vdepot will be delivering engaging talk on

“How to fulfill your orders efficiently”

2. Darren from We Are Digital will be delivering talk on “12 days of Christmas.”

3. Tayyab from Public Desire will be telling us “eBay Success Story”

All Slides will be emailed!

What’s On Today

20mins + 10 mins Q & A

Networking After the event until 8:

00pm

Hello!I’m Prabhat ShahDigital Marketing & eCommerce Consultant

& Organiser of this event with Darren from

We are Digital. I will be your host for this evening.

You can find me at @OnlineSellerUK

Bit of History: How it all Started?

Started with local meetups in South Wales

HELP FOR LOCAL SMEsTO START OR GROW ONLINE BUSINESS

Then It GrewQuickly

⊙ Started with 10-15 attendees and grew to 30-45 attendees with in short time

350+ Helped SMEs and continually growing

We are exploring different areas in the UK finding the need.

⊙ Collaboration with Darren at We Are Digital

⊙ Sponsorship from Vdepot

Manchester Event

brought to you in

Register for Digital Marketing and eCommerce Trainings here at The Escalator.

We have Adwords Training this Wednesday.

Other Trainings includes eBay & Amazon to Adwords, Email Marketing, Google Shopping, SEO, Digital Marketing Planning and Magento.

This is Only one of Many

Events Planned.

How to fulfil ecommerce orders effectively

Manchester12th October 2015

Agenda - 3 Parts

1. My experience as an ecommerce seller

3. Ecommerce: A few market trends

2. Fulfilment challenges

2015201420122011201020062003

My Experience

Part 1: My experience as an ecommerce seller

•Ecommerce: Time & Commitment1: Conclusion

Fulfilment Challenges

Part

2

Expe

rienc

e

Your Fulfilment Experience?

1. Not quite started yet2. I do it all myself (from home)3. I do it all myself with (additional storage)4. I own a warehouse and have a team5. I outsource my fulfilment

What is your biggest fulfilment challenge?

Seasonality Space Stock Locations

Staff/HR Flexibility Packaging

Courier Reliability Ugly Freight Returns

1m

30kg

1m

30kg

Staff/HR Flexibility Packaging

Courier Reliability Ugly Freight Returns

Seasonality Space Stock Locations• Plan ahead• Multi skill staff• Delivery options• additional resource• pickable stock• 3PL

• Sku location• Logical layout• Workable space• Appropriate needs

• Risk assessments• Fork lift truck• Holiday/Sickness• Motivated staff

• Time management• Post office • Cut-off time• Customer service

• Packaging• Backup plan• Product compatibility• Damages• Service levels• Communication

• Over 1m• Over 30kg• Supply & demand• additional surcharges• Historically subsidised

• 3% Average return• Return policy• Return envelope• Attract customers• Order qualifier

• Cost• Branding• Packaging rules• Add ons/up sell

• Space is final• Restricts growth• Paying not using• Increases overheads• Shelving/Racking

Part 2: Fulfilment Challenges

• Many• Various• Different by product or market

2 Conclusions

Ecommerce: A few Market trends

Part

3

Ecommerce

Lockers3rd Party Shop

Carriers

Outsourced warehouse

Suppliers / Shops / Manufacturers

Own warehouse

Own Haulage

Shop

Fulfilment

Outsourced Haulage

Business

Retail

£107 Billion

/ Fulfilment

Ecommerce

Outsourced warehouse

Outsourced Haulage

Duplication, Duplication, Duplication, The importance of integration

Ecommerce Multichannelsoftware

CRMsystem

Courier system

Accountspackage

Fulfilment System

Seasonality Space Stock Locations

Staff/HR Flexibility Packaging

Courier Reliability Ugly Freight Returns

1m

30kgFulfilment System

When to Consider FulfilmentO

rder

s

Time

Self Fulfilment House Own Warehouse

Garage/Spare room

Self Fulfilment

Sales growth

Investment in core business rather than

fulfilment

Big enough Money to have own

investment

• Increased competition • Pressure on prices/margins• System integration is key• Small Co competing alongside Big Co• When to consider fulfilment

3 Conclusions

Part 3: Ecommerce: A few market trends

1 2

3

Part 1: My experience as an ecommerce seller

• Ecommerce: Time & Commitment

Part 2: Fulfilment Challenges

• Many• Various• Different by product or market

Part 3: Ecommerce: A few market trends

• Increased competition • Pressure on prices/margins• System integration is key• Small Co competing alongside Big Co• When to consider fulfilment

Conclusions

Thank you!Any Questions?

Contact info?Iain Hill

Email: iain.hill@vdepot.co.ukTel: 01603 881 700

12 Days Of ChristmasA dozen things to help you through the festive period

12 Days Of ChristmasA dozen things to help you through the festive period

Online Seller UK

Twitter: @webdarren

3

12 Days of ChristmasA dozen things to help you through the festive period

1Get your internal processes streamlined.Make sure you know key dates.

Online Seller UK

Twitter: @webdarren

4

12 Days of ChristmasA dozen things to help you through the festive period

2Speak to your couriers. How can they help you?

Online Seller UK

Twitter: @webdarren

5

12 Days of ChristmasA dozen things to help you through the festive period

3Analytics & Previous Experiences.

Online Seller UK

Twitter: @webdarren

6

12 Days of ChristmasA dozen things to help you through the festive period

4Be social. Get your customers to spread the word!

Online Seller UK

Twitter: @webdarren

7

12 Days of ChristmasA dozen things to help you through the festive period

5Email marketing plan - don’t let yourcustomers forget you.

Online Seller UK

Twitter: @webdarren

8

12 Days of ChristmasA dozen things to help you through the festive period

6Get your website ready.Mobile. Resilience. Testing.

Online Seller UK

Twitter: @webdarren

9

12 Days of ChristmasA dozen things to help you through the festive period

7If you are going to do SEO, be at least45 days in advance - HURRY!

Online Seller UK

Twitter: @webdarren

10

12 Days of ChristmasA dozen things to help you through the festive period

8Ensure you’ve got your anticipatedbest sellers ready to go quickly!

Online Seller UK

Twitter: @webdarren

11

12 Days of ChristmasA dozen things to help you through the festive period

9Make sure you’ve got all hands on deckon Black Friday & Cyber Monday.

Online Seller UK

Twitter: @webdarren

12

12 Days of ChristmasA dozen things to help you through the festive period

10Promote after your event too - don’tmiss the people who don’t bother.

Online Seller UK

Twitter: @webdarren

13

12 Days of ChristmasA dozen things to help you through the festive period

11Ensure you’re ready to offer exceptional customer service.

Online Seller UK

Twitter: @webdarren

14

12 Days of ChristmasA dozen things to help you through the festive period

12Start to plan for next year in January around your purchasing cycles.

Online Seller UK

Twitter: @webdarren

15

Thank youIt’s time for me to shut up now so World First can speak!

Thank you for listening, any questions?

Twitter: @webdarren Email: darren@wearedigitl.co.uk

A copy of these slides are available now at www.wearedigitl.co.uk

Did you find this event useful ?

Please write us your

Testimonials.

We will send you a testimonial request regarding tonight's meetup. Mention what you like and what you’d us to improve including topics you’d like to be included in future.

Thanks!Everyone for being with us tonight

Stayaround for Networking until 8

Visit us for Regular

Updates on Future Events

Email: ps@onlineselleruk.com

Landline: 029 2236 2596 Mobile: 0751 88 39629

www.OnlineSellerUK.com

@OnlineSellerUK