online seller uk - manchester event october 2015
TRANSCRIPT
Online Seller UK #onsuk
12th October, 2015@McrEscalator
1. Iain Hill from Vdepot will be delivering engaging talk on
“How to fulfill your orders efficiently”
2. Darren from We Are Digital will be delivering talk on “12 days of Christmas.”
3. Tayyab from Public Desire will be telling us “eBay Success Story”
All Slides will be emailed!
What’s On Today
20mins + 10 mins Q & A
Networking After the event until 8:
00pm
Hello!I’m Prabhat ShahDigital Marketing & eCommerce Consultant
& Organiser of this event with Darren from
We are Digital. I will be your host for this evening.
You can find me at @OnlineSellerUK
Bit of History: How it all Started?
Started with local meetups in South Wales
HELP FOR LOCAL SMEsTO START OR GROW ONLINE BUSINESS
Then It GrewQuickly
⊙ Started with 10-15 attendees and grew to 30-45 attendees with in short time
350+ Helped SMEs and continually growing
We are exploring different areas in the UK finding the need.
⊙ Collaboration with Darren at We Are Digital
⊙ Sponsorship from Vdepot
Manchester Event
brought to you in
Register for Digital Marketing and eCommerce Trainings here at The Escalator.
We have Adwords Training this Wednesday.
Other Trainings includes eBay & Amazon to Adwords, Email Marketing, Google Shopping, SEO, Digital Marketing Planning and Magento.
This is Only one of Many
Events Planned.
How to fulfil ecommerce orders effectively
Manchester12th October 2015
Agenda - 3 Parts
1. My experience as an ecommerce seller
3. Ecommerce: A few market trends
2. Fulfilment challenges
2015201420122011201020062003
My Experience
Part 1: My experience as an ecommerce seller
•Ecommerce: Time & Commitment1: Conclusion
Fulfilment Challenges
Part
2
Expe
rienc
e
Your Fulfilment Experience?
1. Not quite started yet2. I do it all myself (from home)3. I do it all myself with (additional storage)4. I own a warehouse and have a team5. I outsource my fulfilment
What is your biggest fulfilment challenge?
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kg
1m
30kg
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
Seasonality Space Stock Locations• Plan ahead• Multi skill staff• Delivery options• additional resource• pickable stock• 3PL
• Sku location• Logical layout• Workable space• Appropriate needs
• Risk assessments• Fork lift truck• Holiday/Sickness• Motivated staff
• Time management• Post office • Cut-off time• Customer service
• Packaging• Backup plan• Product compatibility• Damages• Service levels• Communication
• Over 1m• Over 30kg• Supply & demand• additional surcharges• Historically subsidised
• 3% Average return• Return policy• Return envelope• Attract customers• Order qualifier
• Cost• Branding• Packaging rules• Add ons/up sell
• Space is final• Restricts growth• Paying not using• Increases overheads• Shelving/Racking
Part 2: Fulfilment Challenges
• Many• Various• Different by product or market
2 Conclusions
Ecommerce: A few Market trends
Part
3
Ecommerce
Lockers3rd Party Shop
Carriers
Outsourced warehouse
Suppliers / Shops / Manufacturers
Own warehouse
Own Haulage
Shop
Fulfilment
Outsourced Haulage
Business
Retail
£107 Billion
/ Fulfilment
Ecommerce
Outsourced warehouse
Outsourced Haulage
Duplication, Duplication, Duplication, The importance of integration
Ecommerce Multichannelsoftware
CRMsystem
Courier system
Accountspackage
Fulfilment System
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kgFulfilment System
When to Consider FulfilmentO
rder
s
Time
Self Fulfilment House Own Warehouse
Garage/Spare room
Self Fulfilment
Sales growth
Investment in core business rather than
fulfilment
Big enough Money to have own
investment
• Increased competition • Pressure on prices/margins• System integration is key• Small Co competing alongside Big Co• When to consider fulfilment
3 Conclusions
Part 3: Ecommerce: A few market trends
1 2
3
Part 1: My experience as an ecommerce seller
• Ecommerce: Time & Commitment
Part 2: Fulfilment Challenges
• Many• Various• Different by product or market
Part 3: Ecommerce: A few market trends
• Increased competition • Pressure on prices/margins• System integration is key• Small Co competing alongside Big Co• When to consider fulfilment
Conclusions
12 Days Of ChristmasA dozen things to help you through the festive period
12 Days Of ChristmasA dozen things to help you through the festive period
Online Seller UK
Twitter: @webdarren
3
12 Days of ChristmasA dozen things to help you through the festive period
1Get your internal processes streamlined.Make sure you know key dates.
Online Seller UK
Twitter: @webdarren
4
12 Days of ChristmasA dozen things to help you through the festive period
2Speak to your couriers. How can they help you?
Online Seller UK
Twitter: @webdarren
5
12 Days of ChristmasA dozen things to help you through the festive period
3Analytics & Previous Experiences.
Online Seller UK
Twitter: @webdarren
6
12 Days of ChristmasA dozen things to help you through the festive period
4Be social. Get your customers to spread the word!
Online Seller UK
Twitter: @webdarren
7
12 Days of ChristmasA dozen things to help you through the festive period
5Email marketing plan - don’t let yourcustomers forget you.
Online Seller UK
Twitter: @webdarren
8
12 Days of ChristmasA dozen things to help you through the festive period
6Get your website ready.Mobile. Resilience. Testing.
Online Seller UK
Twitter: @webdarren
9
12 Days of ChristmasA dozen things to help you through the festive period
7If you are going to do SEO, be at least45 days in advance - HURRY!
Online Seller UK
Twitter: @webdarren
10
12 Days of ChristmasA dozen things to help you through the festive period
8Ensure you’ve got your anticipatedbest sellers ready to go quickly!
Online Seller UK
Twitter: @webdarren
11
12 Days of ChristmasA dozen things to help you through the festive period
9Make sure you’ve got all hands on deckon Black Friday & Cyber Monday.
Online Seller UK
Twitter: @webdarren
12
12 Days of ChristmasA dozen things to help you through the festive period
10Promote after your event too - don’tmiss the people who don’t bother.
Online Seller UK
Twitter: @webdarren
13
12 Days of ChristmasA dozen things to help you through the festive period
11Ensure you’re ready to offer exceptional customer service.
Online Seller UK
Twitter: @webdarren
14
12 Days of ChristmasA dozen things to help you through the festive period
12Start to plan for next year in January around your purchasing cycles.
Online Seller UK
Twitter: @webdarren
15
Thank youIt’s time for me to shut up now so World First can speak!
Thank you for listening, any questions?
Twitter: @webdarren Email: [email protected]
A copy of these slides are available now at www.wearedigitl.co.uk
Did you find this event useful ?
Please write us your
Testimonials.
We will send you a testimonial request regarding tonight's meetup. Mention what you like and what you’d us to improve including topics you’d like to be included in future.
Thanks!Everyone for being with us tonight
Stayaround for Networking until 8
Visit us for Regular
Updates on Future Events
Email: [email protected]
Landline: 029 2236 2596 Mobile: 0751 88 39629
www.OnlineSellerUK.com
@OnlineSellerUK