online presence for your business
Post on 13-May-2015
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Brick & Mortar vs. Online?
2
Brick & Mortar
1:1 Customer Experience
Try & Buy
Real-time Feedback
Sense of “trust”
Brand Loyalty
Could be expensive to setup
Online
Global Customer Reach
Lower investment to setup
Around the clock
Cost of “changes” small
Lower overheads
Online presence is very much needed
Some Examples
3
Range Rover Amazon
Google Nike
Best Buy
Coca Cola
4
#Web
Website
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
What’s involved?
5
Website
Hosting Provider
Custom
Wordpress
eCommerce
Woo Commerce
Magento
PrestaShop
Shopify
Amazon
eBay
Email/Apps
Domain Registrar
Google Apps
Office 365
Hosting
GoDaddy
Hostmonster
SEO & Analytics
Google Analytics
Hosting Provider
#Web
Advertising – Google Adwords, Adsense, Others
6
Social Media
Google+
YouTube
Blogs
Wordpress
Typepad
Blogger
Weebly
Promotions & Campaigns
Email Marketing
Strutta
Wildfire
Votigo
#Social
Advertising – Google Adwords, Adsense, Others
7
Mobile Apps
Android
iOS
Windows
Blackberry
Other Technologies
Phone Gap
HTML5
Shopify
Mobile Sites
Responsive website themes
#Mobile
Advertising – Google Adwords, Adsense, Others
8
Advertising
Google Adwords / Adsense
Social Platforms
Payment Platforms
Paypal
Authorize.Net
Themes
Theme Forest
Code Canyon
Stock Photos
iStockPhoto
Fotolia
#Other Areas
9
#Web
Website
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
A lot involved but it’s worth it
For going Online you’ll need help? 10
11 Building Online Presence
Do it Yourself
Hire Locally
Freelancer
12
Do it Yourself
Hire Locally
Freelancer
Freelancer.com
Freelance.com
oDesk.com
eLance.com
Building Online Presence
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