Maximise Your Online Presence

SEO & Social Media Strategies

For Local Business Owners

Content

Introduction

Local SEO Basics

Social Media Basics

Create Your Online Marketing Plan

Wrap Up

INTRODUCTION

Seer Marketing – Who We Are

We help local businesses to drive sales, cut marketing costs and maximize their online presence.

We achieve this by ◦Search Engine Optimisation◦Business Lead Generation◦Social Media Optimisation◦Marketing Web Based Design◦Google Places Australia◦Email Marketing

www.seermarketing.com.au

The Importance Of Online Marketing

• People Search For Businesses On Google Rather Than The Yellow Pages

• Print Advertising Has A Very Poor Return On Investment

•Newspapers steadily decline in popularity, people read their news online

• Television/Radio Advertising Is Very Costly

Why The Internet Is So Important For Your Business

10.3 Billion Google Searches Are Conducted Every Month

It allows you to send a message to millions

9 out of 10 internet users regularly visit social networking websites

1 out of every 8 minutes online is spent on Facebook

24% of adults post comments about they products/services they purchase online

LOCAL SEO BASICS

Local SEO Basics

The Importance Of Local Search Engine Optimisation

78% of internet users search for the products/services they would like to purchase online

70% of the links search users click on are not paid for

70% of online searchers will use a local search to find an offline business

Local SEO Basics

The Importance Of Local Search Engine Optimisation

Just having a website is not enough anymore, if your business does not come up at the top of Google, potential prospects will not find it. Search users are unlikely to check out page 2,3,4…etc.

Local SEO Basics

Keywords

Local SEO Basics

Keywords

Rank at the top of Google by focusing on long & descriptive keywords because they are easier to target; and therefore, carry a lower risk and a higher profitability

Rank keywords that consist of a location + keywords

Make your website Google friendly by adding title tags, descriptions, great content and internal linking

Local SEO Basics

Other Important Factors

Place your full street address & local phone number on all pages of your website

Optimise your Contact or About page for your business name and location

Use the hcard micro-format to make your location unmistakeable to the Search Engines

Add a KML file to your website

Local SEO Basics

What To Do If You Have Several Locations

Create a separate page for each location

Use local information on each of these pages

Link internally to location pages, using the location names in link text

Use other terms on the page that will help the Search Engines understand where you are

Local SEO Basics

What Else To Do

Create your business listings (maps) on Google Places, Yahoo Local & Bing Local

Build your brand and make it easy on Google by standardising everything, e.g. use the same name, address & phone number everywhere online

Create web references (pages that mention your business or web site)

Local SEO Basics

Offsite SEO

Get local links whenever you can

The right incoming links can help with location trust

Look for links from local authority sites

Look for links from sites that rank for what you want to rank for

Use existing relationships to get local links

SOCIAL MEDIA BASICS

Social Media Basics

Inbound Marketing

1. Get Found Online

2. Convert Visitors & Leads

3. Analyse & Improve

Social Media Basics

The Importance Of Inbound Marketing

Companies that blog get 55% more online visitors

Inbound marketing costs 62% less per lead than traditional outbound marketing

The number of marketers who say Facebook is critical or important to their business has increased by 83% in 2 years

57% of businesses have gained a customer through their company blog

Social Media Basics

The Importance Of Inbound Marketing

51% of Facebook users are more likely to buy the products/services they fan

Facebook fan pages let you directly interact with your customers and prospects

Twitter is like a text message to the world

79% of twitter followers are more likely to recommend the brands they follow

Social Media Basics

The Importance Of Inbound Marketing

79% of twitter followers are more likely to recommend the brands they follow

42% of businesses have gained a customer through Twitter

Twitter allows you to converse with prospects, provide customer service and drive website traffic

Social media builds your brand which results in leads and sales

Social Media Basics

Build Relationships With Your Customers & Prospects

Make Stuff People Want◦Educational eBooks◦How-to videos◦Online calculators◦Planning tools◦Answers to commons questions

Social Media Basics

Build Relationships With Your Customers & Prospects

Be Generous◦The more you give, the more you get◦Build trust, credibility & good will ◦ Increase number of pages and inbound links

Give Great Direction◦Relevant landing pages◦Clear calls to action◦Compelling offers

Create Your Online Marketing Plan

Create Your Online Marketing Plan

Build A Long-Term Strategy

Website with critical online marketing components

SEO – local search and map listings

Social Media – Facebook, YouTube, Twitter

Mobile – custom mobile website or optimise your existing site for mobile

Create Your Online Marketing Plan

Roadmap For Your Business Optimise website with geographic slant, e.g. suburb

name, keyword phrase(s) Claim Google Places listing for your business Claim Yahoo Local listing for your business Claim Bing Local listing for your business Conduct a baseline analysis to determine where you are

today List your business in as many directories & review sites

as possible Set up online lead capture mechanisms on your website Build targeted links to your business website Work with your customers to solicit real reviews Track results of your progress

Create Your Online Marketing Plan

Areas To Address Website Make sure it is heavy on keywords, has a form to

capture visitors and consider some kind of give-away

SEO Decide whether to outsource or do work yourself Check visibility on Google Build targeted pages of content about each

product/service you offer Build a few hundred links each month to see success Create a baseline – establish where you are today Use excel to track your progress

Create Your Online Marketing Plan

Areas To AddressSocial MediaCreate a YouTube account for your businessCreate a facebook fan page and Twitter

accountAdd a blog to your website (Aim for 1-2 per

week)Customise your facebook and twitter

accounts as it will get you better results

Create Your Online Marketing Plan

To Avoid

Don’t create more than 1 Google Places listing at your business location (for each business)

Don’t create more than 1 Google Places listing with your phone number

Don’t purchase links from services online

Don’t spend time on A-B B-A linking (you link to me and I link to you)

Don’t ‘borrow’ content from other highly ranked sites without making changes first

Wrap Up

Free Business Analysis

Want to know more and get all your questions answered?

Visit www.seermarketing.com.au or email service@seermarketing.com.au or call 08 7329 5085

You can also book in for a free 45min Business Analysis in which we will develop your personalised online marketing plan*

*completely obligation free