online marketing-strategies

Introducing

Presenter:

Kendal Shoobridge

Marketing Manager Exa

20 Years Internet Marketing

Experience + 10 years Advertising

Author of 3 books on Marketing

Reserved

New

Client

4 Steps:

Understanding

Google

93%

3 %

2 %

Search Engines

• Patented WebMagnet Technology

• Attracts targeted leads to your site

• Ranks for dozens, hundreds

& thousands of relevant

keywords

• Maximises ROI

Choosing the right keyword

is critical for success

Search Ranking System

Why do you

have a business

website?

Purpose of a website

Make your

“Calls to Action”

clear and bold

Calls to Action

Get enquiries from targeted,

relevant leads that want

your help now.

Direct web traffic to sales calls

• Make it easy to make

an enquiry

• Ask the minimum

that is needed

on forms

• Respond

quickly to

email enquiries

Direct traffic to email enquiries

Process leads quickly

and efficiently.

These are your

future customers.

Make sure you are ready for leads

CONVERSION

CHAPTER PAGE

Content Marketing

Aim in a Nutshell

The aim is to generate lead forms

Offer some “free” information

• You give your name

• I give you

something of value

• Make them feel

like they are a part

of a community

Value added exchange

Use Facebook as social sign-in

Use Facebook as social sign-in

Questions?

(Then 5 Minute Break)

Need a break, questions?

Social Media Summary Video

What to track & improve

What to track & improve

Monitor track and improve…

Online Solutions are also for:

a) Cost cutting

b) Client and staff information

c) Supporting sales

Save Money

Cost saving is huge

Sell your products online

Customised Digital Solutions

Video Portal System

Job process system

Exa CRM system – All in One system

• Central Repository of Products

• User Friendly Content Management System

• eCommerce Website

• mCommerce (Mobile product site)

• Facebook Product site and

• Social Media integration

“Our website’s a great source of information as well as online

shop of our customers.

I think it’s a great representation of our brand in this region.”

Diadora Case Study

Pack & Send Case Study

A Business Franchise: they wanted a solution that

directed leads to local stores in quantity

Solution: Developed a strategy based on keyword research to attracted

the right traffic to the websites. Exa used a main website, a mobile site

and microsites to achieve these objectives.

• 12 Microsites each based on separate keyword phrases

• Mobile Site with location and product/service information

• Over 1,000+ keyword phrases ranked #1 on Google

Mobile Sites

Exa Client’s Mobile Solutions

Brand Awareness iPhone App

Exa Mobile Applications

In Conclusion

Don’t compare Apples

with Banana’s.

Don’t let your business

become a Dinosaur.

Lower the

Risk.

Ladelle

Security4Transit

Free one hour

appointment to work

on YOUR digital

strategy

Find out what your business needs

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consultation by completing

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