online guru social media workshop

WELCOME TO ONLINE GURUWEBSITE WORKSHOP

LEFT BANK BRASSERIE

3RD NOVEMBER 2011

WHAT WE COVER

Website tips Google etc

Social Media Marketing Email marketing

Extras

HOW IS A WEBSITE MADE?

HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages

We use ‘PURE HTML CODING’. Right click on page-’View source’. Dreamweaver etc use ‘clunky code’. Google read the code, not the pages. Text should be text, not images.

WEBSITE CONTENT Make sure your content is unique –

your clients will often just copy and paste text from their competitors.

Check the text in the same way by copying and pasting to see if its been copied – or use the http://www.copyscape.com/ website.

Duplicate content will result in poor ranking.

WEBSITE STUFF Make sure you have a “Call to action”. Keep content fresh Don’t have out of date news etc Integrate your logo/branding Easy navigation Social media integration Imagery must be legal! Contact forms for data capture

ONLINE GURU OFFERS

New website design Upgrade of current websites

E-commerce website Booking online features

Micro sites (specific brands/services SEO rich)

HOW DO YOU GET PEOPLE TO VISIT YOUR WEBSITE?

?

SEARCH ENGINE OPTIMISATION

SO, WHAT IS GOOGLE LOOKING

FOR?

So, what is Google, Bing and Yahoo looking for?

AGE

AUTHORITY (PAGE RANK)http://www.prchecker.info

RELEVANCE

ARTICLE WRITING

SO WHAT CAN YOU DO YOURSELF?

Submit your website to national directories (freeindex.com,

hotfrog.co.uk)

Get links from websites in your industry that include your keywords

Find out how many people are searching for your products…

TYPE : ‘KEYWORD TOOL’ into GOOGLE

ONLINE GURU OFFERS....

SEO management PPC management

Copywriting Website updates/upgrades

7 days a week support Regular tips

YEARS TO REACH 50 MILLION USERS

T.V.

Internet

iPod

13 years

4 years

3 years100 million in

9 months

“THE FASTEST GROWING SEGMENT ON IS 55 - 65 YEAR OLD FEMALES”

78%

14%

Of Consumers TrustPeer Recommendations

Trust Traditional Ads

25% OF THE SEARCH RESULTS FROM THE WORLDS TOP 20 BRANDS ARE FROM USER GENERATED CONTENT.

THE VIRAL EFFECT

Its not just the people you have direct contact with that you reach . . .

Its THEIR entire networks that you reach as well!

Information that you post on the “wall” of a person’s profile can be seen by all of that persons “friends”

WHAT’S SOCIAL ABOUT SOCIAL MEDIA?

“The aim is to get trustedreferrals . . . from people who

authentically evangelise your

product or service for you.”

UNDERSTANDING SOCIAL MEDIA FOR BUSINESS

“Would you ask someone to marry you

on the first date?”

“Behave within

your Social platforms as you would in a Cocktail

Party”

W.I.I.F.Mhat’s n t or e?

“What will taking part in Social Media Give to me as a

Business?”

W I I F M

SOCIAL MEDIA TARGETS Increase sales of products or services Improve customer service Create outposts for customers to

converse Raise business profile/brand

awareness Tap into new markets Build a database/list of prospects

CUSTOMER ENGAGEMENT“ How long would you wait at a busy counter without being acknowledged ? ”

“ How many messages would you leave on a businesses answer phone before you never called again ? ”

“ How long would you stay on ‘hold’ without a person updating you on the status of your enquiry”

WHICH PLATFORM???

WHERE TO BEGIN?

Facebook Now Surpasses For

Weekly Traffic !!!

of the entire Mobile Internet Traffic for UK is

Facebook! Imagine what that can do for bad or Good customer service.

of people are more likely to buy on

A positive Facebook friend referral.

50%

68%

WHERE DO YOU START??

Profiles??

Pages??

Groups??

FAN PAGESFan Pages are very similar to groups but

they have some distinct advantages.

People have to like the page

Quality rather than quantity

Indexed by Google

Mini websites

Enables you to follow competitors!!!!

WHAT IS IT?& BEST PRACTICES

Twitter is a BROADCAST medium. . .

Asking “What’s Happening Right Now? ”

then spreads the answer to millions!

THE LINGO

Tweet-post an updateFollow-to receive updates from ?Follower-Someone who follows you@reply-a public direct messageDirect Message (DM)-to their inboxHashtag#-Aggregate of themeRetweet-Repeat/pass on a tweetLists-Create any list to followTrending-Popular words/phrases

1. Develop and promote your brand 2. Interact with your customer base 3. Track what people are saying about your company and brand 4. Create buzz around upcoming events 5. Help individual employees act as liaisons to the public 6. Promote other content you‘ve created, including webinars, blog posts or podcasts 7. Develop direct relationships with bloggers and journalists for potential PR placement 8. Generate sales leads for your business

FACEBOOK FOR GROWN UPS

• Facebook for grown ups!!

• Business to business

• Be recommended by someone you know

• Testimonials• Jobs search and CV upload

7. Share news – “LinkedIn Headlines”8. FIVE links to drive traffic to your site 3 Websites: Use KEYWORDS linked to EVIDENCE of your USPs (Landing pages) 1 Status Line: Use LINKS you can TRACK 1 (or more): Twitter accounts

6. Five reasons to USE your status: Connects with other social streams Brings your profile up to date Appears on the Home Page of your contacts Appears in Your Network Updates email Links provide a doorway to your website

4. Answer Questions Go to more>answers and give expert advice5. Publicise your Profile: www.linkedin.com/yourname

1.Good current photo2.Bait the hook 120 characters to appear in profile thumbnail3.Join groups

LINKED IN TIPS

A VIDEO ANALOGY http://

www.youtube.com/watch?v=GA8z7f7a2Pk

Sasquatch Party

ONLINE GURU OFFERS

SET UP OF PROFILES ON ANY PLATFORMS

TRAINING SESSIONS ON ALL ASPECTS OF SOCIAL MEDIA

FULL MANAGEMENT SERVICE OF ANY PLATFORM

EMAIL MARKETING Have you a database? If not why not? Start collecting today

Fantastic way to directly market to current customers.

Ensure they have subscribed to receive mail

Use our own online guru email tool Populate by using form on your website

GOOGLE ANALYTICS

See where people arrive from How long they spend on your

site Which page they leave your site Where in the world they are What time of day they visit

GOOGLE ALERTS

GOOGLE INSIGHTS

GOOGLE KEYWORD TOOL

ONLINE GURU

Phil Gee 07865-399127 phil@online-guru.co.uk www.online-guru.co.uk

Websites Search Engine Optimisation Social Media Graphic Design & Print