once upon a vine
Post on 10-May-2015
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We Are Social
ONCE UPON A VINE A VINE-LINE OF VINE’S FIRST YEAR
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JAN 24 TWITTER OFFICIALLY LAUNCHES VINE
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The first Vine… Is a pair of cute kids on a train
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FEB VINE GETS GIVEN AN “ADULT” RATING
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An early setback!
..the apple app store gives Vine an adult rating warning under 17s not to download the app
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VINE CLAWS IT BACK MARCH WE SEE VINE’S FIRST MOVIE TRAILER
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The Wolverine “tweaser” released And quickly becomes the most RT’d Vine to date
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VINE TELLS THE NEWS APRIL A VINE OF THE BOSTON BOMBING GOES
VIRAL
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A Vine is made of the bombings on TV.. ..which get’s picked up and makes the news as Vine becomes the number 1 downloaded app on in the app store
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VINE IS 100 MAY VINE TURNS 100 DAYS OLD AND CELEBRATES WITH A BROOMSTICK
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FLYING BROOMSTICK VINES TAKE OFF Ethan Nudd’s “I don’t even know” YouTube vid starts a copycat Vine craze
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INSTASCRAMBLE JUNE FACEBOOK FIGHTS BACK WITH
INSTAGRAM VIDEO
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EVERYONE CAN BE FAMOUS FOR 15 SECONDS
As Vine is released for Android, Instagram breaks into the shortform video market
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JULY VINE LAUNCH 15 CHANNELS
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VINE GETS SOPHISTICATED − Private Vines and easy to search channels including comedy, music and
nature and each have their own feed on the app
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AUGUST VINE HITS 40M USERS
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IT’S A BIG SOCIAL MEDIA LOVE IN!
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SLAM DUNKIN’ SEPTEMBER VINE MAKES THE T.V
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DUNKIN’ DONUTS RUNS FIRST VINE TV AD During the Monday Night Football show on ESPN Dunkin’ Donuts aim for a younger 2nd screen fixated audience
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BACK TO THE FUTURE OCTOBER VINE INTRODUCES “TIME MACHINE”
AND “SESSIONS”
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VINE SPECS UP The new version of the app allowed you to edit clips, delete and re-record them, or save a session for later
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VINE ON WINDOWS NOVEMBER MICROSOFT TAKES 3RD PLACE OS
PRIORITY
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VINE IS NOW AVAILABLE ACROSS MOST HANDSETS
Having twitter’s financial and development muscle behind them allows Vine to be available to new users further driving adoption
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YOU’RE SO VINE DECEMBER VINE ROLLS OUT VANITY NAMES
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VANITY LEADS TO VISIBILITY Vine release vanity URLs which allow our old vines to be found much more easily, what a lovely Christmas pressie
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#thanks
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