once upon a vine

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ONCE UPON A VINE A VINE-LINE OF VINE’S FIRST YEAR

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Post on 10-May-2015

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Page 1: Once upon a vine

We Are Social

ONCE UPON A VINE A VINE-LINE OF VINE’S FIRST YEAR

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We Are Social Client Name × Document Title × Date × Page

JAN 24 TWITTER OFFICIALLY LAUNCHES VINE

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The first Vine… Is a pair of cute kids on a train

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FEB VINE GETS GIVEN AN “ADULT” RATING

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An early setback!

..the apple app store gives Vine an adult rating warning under 17s not to download the app

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VINE CLAWS IT BACK MARCH WE SEE VINE’S FIRST MOVIE TRAILER

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The Wolverine “tweaser” released And quickly becomes the most RT’d Vine to date

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VINE TELLS THE NEWS APRIL A VINE OF THE BOSTON BOMBING GOES

VIRAL

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A Vine is made of the bombings on TV.. ..which get’s picked up and makes the news as Vine becomes the number 1 downloaded app on in the app store

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VINE IS 100 MAY VINE TURNS 100 DAYS OLD AND CELEBRATES WITH A BROOMSTICK

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FLYING BROOMSTICK VINES TAKE OFF Ethan Nudd’s “I don’t even know” YouTube vid starts a copycat Vine craze

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INSTASCRAMBLE JUNE FACEBOOK FIGHTS BACK WITH

INSTAGRAM VIDEO

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EVERYONE CAN BE FAMOUS FOR 15 SECONDS

As Vine is released for Android, Instagram breaks into the shortform video market

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JULY VINE LAUNCH 15 CHANNELS

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VINE GETS SOPHISTICATED −  Private Vines and easy to search channels including comedy, music and

nature and each have their own feed on the app

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AUGUST VINE HITS 40M USERS

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IT’S A BIG SOCIAL MEDIA LOVE IN!

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SLAM DUNKIN’ SEPTEMBER VINE MAKES THE T.V

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DUNKIN’ DONUTS RUNS FIRST VINE TV AD During the Monday Night Football show on ESPN Dunkin’ Donuts aim for a younger 2nd screen fixated audience

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BACK TO THE FUTURE OCTOBER VINE INTRODUCES “TIME MACHINE”

AND “SESSIONS”

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VINE SPECS UP The new version of the app allowed you to edit clips, delete and re-record them, or save a session for later

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VINE ON WINDOWS NOVEMBER MICROSOFT TAKES 3RD PLACE OS

PRIORITY

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VINE IS NOW AVAILABLE ACROSS MOST HANDSETS

Having twitter’s financial and development muscle behind them allows Vine to be available to new users further driving adoption

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YOU’RE SO VINE DECEMBER VINE ROLLS OUT VANITY NAMES

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VANITY LEADS TO VISIBILITY Vine release vanity URLs which allow our old vines to be found much more easily, what a lovely Christmas pressie

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#thanks