on user experience and innovation
Post on 23-Jun-2015
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Joseph Dickerson
On User Experience and
Innovation
On User Experience (and UCD)
http://semanticstudios.com/publications/semantics/000029.php
UCD = User Centered Design!
It’s both a methodology and an approach
UCD Applied
It’s about learning,
understanding, creating and
validating
The target is moving...Delighters
“Baseline”
Satisfiers
On Innovation
“Innovation” = A tricky word
http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation-four-zones-of-innovation/
Breakthrough
Incremental
Game Changing
Disruptive
Bringing it together
!
Test, learn and succeed or fail fast
Leverage UCD processes to generate and evaluate innovative ideas that extends and
enhances your company’s offerings
Research customer interest, usage and
opportunities around integrating "next-gen" technology where/if
applicable
Provide UX consulting services to other
divisions and product teams to share and
collaborate
Questions?
Thank you!
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