nptechproject workshop: using wordpress for search engine visiblity

Using WordPress for Search Engine Visibility

Birgit Pauli-HaackNPTechProjects

About NPTechProjects

Improving Nonprofit Impact through Technology

WP4Good - WordPress Community for Nonprofits

eNews on nonprofit website improvements, plugin recommendation, nonprofit tools, and testing.

Access to our content production video library

Monthly online office hours via Google Hangouts

Free Workshops with our WordPress Experts

Low cost and free access to NPTechProjects - Webinars

Managed WordPress hosting = “Peace of Mind” WordPress hosting

Learn More

What will we do today?

What is SEO?Foundation of SEOOn Page SEO / Off Site SEO OverviewTools to Test your own website Google Search ConsoleWordPress & SEO Yoast SEO as example.

What is Search Engine Optimization?

Source: Search Engine Land: http://searchengineland.com/

Video Summary

Consistent record of fresh engaging contentGrowing number of quality links

Words MatterTitles MatterLinks MatterWords in LinksReputation

Basics / Foundation of SEO

Good SEO is making sure your site’s content is a) relevant to what you offer and b) optimized to use the same language commonly used by consumers.

Off Site SEO Factors

Off Site SEO Factors

Off Site SEO Factors

On Site SEO - Architecture

On Site SEO - HTML

On Site SEO - Content

WooRank

Website Grader

Google Search Console

HTML Improvements

Google Search Console

Site Errors

Google Search Console

Sitemaps Submission (updated)

So how does WordPress on site SEO?

Google Search Console Rule

- <title>Title Matters</title>

- No duplicate H1 ever on the site

- Only one H1 tag per page.

- SEO friendly URL with keyword

WordPress Page Structure

- <title>= Page Titel </title>

- Page Title = H1

- When post titles are viewed in list pages, they are coded as H2

- Permalinks auto-generated from post title (seo-friendly URL)

With the rest, SEO plugins help. #1 plugin is Yoast SEO (free + premium)

Check your Permalinks structure

WordPress SEO Plugins

SEO Framework

All in one SEO

Yoast SEO (former WordPress SEO)

SEO Data Transporter

Yoast SEO - SitemapsYoast will automatically generate an XML sitemap file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content and what pages to view for specific information.

The easiest sitemap is the RSS feed of your site’s blog

It updates Google on all newly posted news.

Yoast SEO Plugin for WordPress

Meta Data (title + description) results in Search Engine Snippet in Preview

Yoast SEO (cont)

Helps you with ranking of content

Yoast SEO Score

Think of a focus keyword -

Yoast SEO checks certain parameters to rank your text for the desired focus keyword

Resources

SearchEngine Land: SEO GuideSEO for Writers (Relevanza)WhiteBoard Friday (Moz)Google’s SEO Starter GuideGoogle Speed Test

Stay In Touch

Birgit Pauli-Haackbirgit.pauli@nptechprojects.org @bph on Twitter@nptechdata