nptechproject workshop: using wordpress for search engine visiblity
TRANSCRIPT
Using WordPress for Search Engine Visibility
Birgit Pauli-HaackNPTechProjects
About NPTechProjects
Improving Nonprofit Impact through Technology
WP4Good - WordPress Community for Nonprofits
eNews on nonprofit website improvements, plugin recommendation, nonprofit tools, and testing.
Access to our content production video library
Monthly online office hours via Google Hangouts
Free Workshops with our WordPress Experts
Low cost and free access to NPTechProjects - Webinars
Managed WordPress hosting = “Peace of Mind” WordPress hosting
Learn More
What will we do today?
What is SEO?Foundation of SEOOn Page SEO / Off Site SEO OverviewTools to Test your own website Google Search ConsoleWordPress & SEO Yoast SEO as example.
What is Search Engine Optimization?
Source: Search Engine Land: http://searchengineland.com/
Video Summary
Consistent record of fresh engaging contentGrowing number of quality links
Words MatterTitles MatterLinks MatterWords in LinksReputation
Basics / Foundation of SEO
Good SEO is making sure your site’s content is a) relevant to what you offer and b) optimized to use the same language commonly used by consumers.
Off Site SEO Factors
Off Site SEO Factors
Off Site SEO Factors
On Site SEO - Architecture
On Site SEO - HTML
On Site SEO - Content
WooRank
Website Grader
Google Search Console
HTML Improvements
Google Search Console
Site Errors
Google Search Console
Sitemaps Submission (updated)
So how does WordPress on site SEO?
Google Search Console Rule
- <title>Title Matters</title>
- No duplicate H1 ever on the site
- Only one H1 tag per page.
- SEO friendly URL with keyword
WordPress Page Structure
- <title>= Page Titel </title>
- Page Title = H1
- When post titles are viewed in list pages, they are coded as H2
- Permalinks auto-generated from post title (seo-friendly URL)
With the rest, SEO plugins help. #1 plugin is Yoast SEO (free + premium)
Check your Permalinks structure
WordPress SEO Plugins
SEO Framework
All in one SEO
Yoast SEO (former WordPress SEO)
SEO Data Transporter
Yoast SEO - SitemapsYoast will automatically generate an XML sitemap file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content and what pages to view for specific information.
The easiest sitemap is the RSS feed of your site’s blog
It updates Google on all newly posted news.
Yoast SEO Plugin for WordPress
Meta Data (title + description) results in Search Engine Snippet in Preview
Yoast SEO (cont)
Helps you with ranking of content
Yoast SEO Score
Think of a focus keyword -
Yoast SEO checks certain parameters to rank your text for the desired focus keyword
Resources
SearchEngine Land: SEO GuideSEO for Writers (Relevanza)WhiteBoard Friday (Moz)Google’s SEO Starter GuideGoogle Speed Test
