SEARCH ENGINE OPTIMIZATIONUSING WORDPRESS WITH ZIMBABWEAN CASE STUDIES

Presented by Trust NhokovedzoCalmlock Web Design

WHAT IS SEOSearch Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including but not limited to Google, Bing, Yahoo.

WHY SEO?

Every good website must generate business. SEO is one the ways to make sure that happens.

IS IT ONLY SEO?

DOES IT WORK IN ZIMBABWE?

92% of searches in Zimbabwe done on Google

I have made business in the past on year as new player in the market leveraging on SEO?

CASE STUDY ONE: CALMLOCK WEB DESIGN - SALES

Calmlock is #2

HISTORY: CALMLOCK WEB DESIGN

New domainRebranding from Proweb ZimbabweNovember 2015

BENEFITS OF WORKING SEO

New business Higher credibilityVisibility BrandingCost effective – can be DIY

CASE STUDY TWO: MANNA SAFARI RESORTS - BRANDING

BENEFITS OF SEO - BRANDING

Perceptions change when your business can be found on Google

Easy to find Removes ‘new business’ tag on your

business

E-COMMERCE CASE STUDY: ANALYSIS

Client prefers anonymity. It’s a popular online shopping platform in the

countryWebsite was fully functional.

BENEFITS OF SEO

Facts about your websiteFacts about your usersOngoing market researchCompetitor analysisPossible improvement pointers

E-COMMERCE CASE STUDY

Home page redesignWebsite restructuringCheckout process redesignBlogging Strategic social media posts

SEO FOR WORDPRESS – FREE TOOLS

Google Analytics Google Search Console Yoast Plugin All in One SEO Keyword Research Tool Google.co.zw Google Maps Google My Business

THE PROCESS

On Page SEO Titles Permalinks H Tags Image Optimization Broken links Indexing

Off Page SEO Social Media External links

On Page SEO Titles Permalinks H Tags Image Optimization Broken links Indexing

Off Page SEO Social Media External links

NEXT STEPS – LEARNING FURTHER

MOZ YoastPodcasts – WordPress Weekly, Marketing School.

QUESTIONS

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