november 12, 2014 webinar: hackers, beer geeks, and arborly love - reaching out to unexpected...
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“Hackers, Beer Geeks, and Arborly Love: Reaching Out to Unexpected
Audiences”
Erica Smith Fichman
TreePhilly Program Manager
Philadelphia Parks & Recreation
erica.smith@phila.gov
(215) 683 0217
Andrew Thompson
Community Evangelist
Azavea
athompson@azavea.com
215-701-7689
Lee Mueller
Program Director, Urban Forest Project
Friends of Grand Rapids Parkslee.mueller@friendsofgrparks.org616 389 4687
• OpenTreeMap Overview• Organization and Event Introductions
• Azavea and EcoCamp• Friends of Grand Rapids Parks and
Brewer’s Grove• TreePhilly and The City of Arborly Love
Campaign• Lessons Learned• Summary, Wrap-Up, and Q&A
Webinar Agenda
What is OpenTreeMap?
OpenTreeMap Key Features
• Map and explore tree and green infrastructure data
• Add and edit trees online
• Track stewardship activities
• Add photos and leave comments
• View eco benefits automatically calculated using i-Tree Streets
• Mobile apps for iPhone and Android devices
• Export data as csv
• Customize data fields and other options
How do I get OpenTreeMap?
Monthly Subscription
• Free trial and various subscription levels available on opentreemap.org
• Updated every month
• No hosting, licensing, or maintenance fees
• Set up your tree map in minutes
Open Source
• Code available at github.com/opentreemap
• Hosting costs not included
• Requires software development experience
• Can contribute to the code base
OpenTreeMap Partners
• OpenTreeMap Overview• Organization and Event Introductions
• Azavea and EcoCamp• Friends of Grand Rapids Parks and
Brewer’s Grove• TreePhilly and The City of Arborly Love
Campaign• Lessons Learned• Summary, Wrap-Up, and Q&A
Webinar Agenda
• We make
• We are a that ’s technology & GIS
• We are a that ’s urban forestrygreen infrastructurethe environment
FRIENDS OF GRAND RAPIDS PARKS
BREWER’S GROVE PROJECT
www.brewersgrove.com
• Philadelphia Parks & Recreation
• Goal: Increase tree canopy to 30% in all neighborhoods in Philadelphia
• Yard Tree Giveaways: 11,500 trees since 2011
• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners
LESSONS LEARNED
KEEP IT SIMPLE
KEEP IT SIMPLE
CONNECT WITH YOUR AUDIENCE
CONNECT WITH YOUR AUDIENCE
BE PROFESSIONAL
...AND SHARE YOUR KNOWLEDGE
BE FLEXIBLE
BE FLEXIBLE
HAVE FUN
HAVE FUN
CHOOSE THE RIGHT PARTNERS
CHOOSE THE RIGHT PARTNERS
• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners
Summary: Lessons Learned
Questions?
Erica Smith Fichman
TreePhilly Program Manager
Philadelphia Parks & Recreation
erica.smith@phila.gov
(215) 683 0217
Andrew Thompson
Community Evangelist
Azavea
athompson@azavea.com
215-701-7689
Lee Mueller
Program Director, Urban Forest Project
Friends of Grand Rapids Parkslee.mueller@friendsofgrparks.org616 389 4687
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