nosto epages: big data for small businesses

Post on 17-Dec-2014

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How can we make the benefits of big data analysis available to small businesses? While large online vendors collect valuable data from their own user base to optimise conversion, small businesses often lack that ability due to their limited amount of available data. Can we bring them a higher level of data quality by utilising cloud metrics? Speaker: Isaac Moshe

TRANSCRIPT

Big Data for Small Businesses

Friday, 5th of September, 12:00 pm - 12:45 pm ePages Commerce Summit

!Isaac Moshe, Marketing Director, Nosto Solutions

Nosto enables online retailers to deliver customers a personalised shopping experience… !

…increasing conversion, AOV and customer retention.

About Us

2+ billion personalized recommendations generated

AN INTERNATIONAL LEADER1500+ etailers in over 50 countries

Buyers Are Shopping Around More

Buying Cycles Are Getting Longer

Marketing Spend Is On Customer Acquisition

90%

100%60%30%

Total visitors

Visiting Shopping Area

Place items in cart

But… after all that hard work and money

2.8% Make a purchase

Conversion rate

18%Over 75% of Amazon’s Pages Contain Personalized Recommendations

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Big Data for SMEs?

YOU

data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data datadata data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data

Big Data for SMEs?

YOU

Big Data Processing

A Plug n Play Personalization Solution

Personalized Recommendations

Start Ups

SMEs

Enterprise Retailers

As easy to install as

How does it work?

How does it work ?

How does it work?On site

With a simple JavaScript implementation, Nosto is able to track online store visitor behavior and crawl product data in real-time. This data is used to produce product recommendations on the sites, in emails, and in other marketing channels.

How does it work?

How does it work?

Results

Increase KPIsMore enjoyable shopping experience

Impact of Personalized Recommendations

Objectives Nosto performance

Reduce Bounce Rate +213%Customers who clicked Nosto recommendations spent 213%

more time on the site

Increase Average Order Value +24%Customers who clicked Nosto

recommendations have 24% higher Average Order Value

Boost Conversion Rate +66%Customers who clicked Nosto recommendations converted

66% better

!

isaac@nosto.com

Thank you

Enjoy Online Shopping.

All symbols included are by The Noun Project collection

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