nosto epages: big data for small businesses
DESCRIPTION
How can we make the benefits of big data analysis available to small businesses? While large online vendors collect valuable data from their own user base to optimise conversion, small businesses often lack that ability due to their limited amount of available data. Can we bring them a higher level of data quality by utilising cloud metrics? Speaker: Isaac MosheTRANSCRIPT
Big Data for Small Businesses
Friday, 5th of September, 12:00 pm - 12:45 pm ePages Commerce Summit
!Isaac Moshe, Marketing Director, Nosto Solutions
Nosto enables online retailers to deliver customers a personalised shopping experience… !
…increasing conversion, AOV and customer retention.
About Us
2+ billion personalized recommendations generated
AN INTERNATIONAL LEADER1500+ etailers in over 50 countries
Buyers Are Shopping Around More
Buying Cycles Are Getting Longer
Marketing Spend Is On Customer Acquisition
90%
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
2.8% Make a purchase
Conversion rate
18%Over 75% of Amazon’s Pages Contain Personalized Recommendations
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
data data data data data data data data data data data data data data data data data data data
Big Data for SMEs?
YOU
data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data datadata data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data
Big Data for SMEs?
YOU
Big Data Processing
A Plug n Play Personalization Solution
Personalized Recommendations
Start Ups
SMEs
Enterprise Retailers
As easy to install as
How does it work?
How does it work ?
How does it work?On site
With a simple JavaScript implementation, Nosto is able to track online store visitor behavior and crawl product data in real-time. This data is used to produce product recommendations on the sites, in emails, and in other marketing channels.
How does it work?
How does it work?
Results
Increase KPIsMore enjoyable shopping experience
Impact of Personalized Recommendations
Objectives Nosto performance
Reduce Bounce Rate +213%Customers who clicked Nosto recommendations spent 213%
more time on the site
Increase Average Order Value +24%Customers who clicked Nosto
recommendations have 24% higher Average Order Value
Boost Conversion Rate +66%Customers who clicked Nosto recommendations converted
66% better
Enjoy Online Shopping.
All symbols included are by The Noun Project collection