nosto epages: big data for small businesses

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Big Data for Small Businesses Friday, 5th of September, 12:00 pm - 12:45 pm ePages Commerce Summit Isaac Moshe, Marketing Director, Nosto Solutions

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How can we make the benefits of big data analysis available to small businesses? While large online vendors collect valuable data from their own user base to optimise conversion, small businesses often lack that ability due to their limited amount of available data. Can we bring them a higher level of data quality by utilising cloud metrics? Speaker: Isaac Moshe

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Page 1: Nosto ePages: Big Data for Small businesses

Big Data for Small Businesses

Friday, 5th of September, 12:00 pm - 12:45 pm ePages Commerce Summit

!Isaac Moshe, Marketing Director, Nosto Solutions

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Nosto enables online retailers to deliver customers a personalised shopping experience… !

…increasing conversion, AOV and customer retention.

About Us

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2+ billion personalized recommendations generated

AN INTERNATIONAL LEADER1500+ etailers in over 50 countries

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Buyers Are Shopping Around More

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Buying Cycles Are Getting Longer

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Marketing Spend Is On Customer Acquisition

90%

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100%60%30%

Total visitors

Visiting Shopping Area

Place items in cart

But… after all that hard work and money

2.8% Make a purchase

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Conversion rate

18%Over 75% of Amazon’s Pages Contain Personalized Recommendations

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Big Data for SMEs?

YOU

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data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data datadata data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data data

Big Data for SMEs?

YOU

Big Data Processing

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A Plug n Play Personalization Solution

Personalized Recommendations

Start Ups

SMEs

Enterprise Retailers

As easy to install as

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How does it work?

How does it work ?

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How does it work?On site

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With a simple JavaScript implementation, Nosto is able to track online store visitor behavior and crawl product data in real-time. This data is used to produce product recommendations on the sites, in emails, and in other marketing channels.

How does it work?

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How does it work?

Results

Increase KPIsMore enjoyable shopping experience

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Impact of Personalized Recommendations

Objectives Nosto performance

Reduce Bounce Rate +213%Customers who clicked Nosto recommendations spent 213%

more time on the site

Increase Average Order Value +24%Customers who clicked Nosto

recommendations have 24% higher Average Order Value

Boost Conversion Rate +66%Customers who clicked Nosto recommendations converted

66% better

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!

[email protected]

Thank you

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Enjoy Online Shopping.

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