norvax university: how to set up a facebook page for your health insurance agency

Norvax University Norvax University yyOnline Training: Online Training:

How to Set Up a How to Set Up a FacebookFacebook Page Page pp ggfor your Insurance Agencyfor your Insurance Agency

i it |www.university.norvax.com | www.norvax.com

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Facebook Stats Join our Online TrainingCommunity for FREE:

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People on Facebook• More than 500 million active users

• 50% of of Facebook active users log on to Facebook in any given day

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

Activity on Facebook• There are over 900 million objects that people interact with (pages, j p p (p g ,

groups, events and community pages)

• Average user is connected to 80 community pages, groups and events

• Average user creates 90 pieces of content each month

• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

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Facebook Page Examples Join our Online TrainingCommunity for FREE:

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Secrets SilversandsRiviera Cancun Hotel

• Discussions• Reviews• Reviews• Photos• Concierge • Videos

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Facebook Page Examples Join our Online TrainingCommunity for FREE:

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Colorado’s Favorite Allstate Agent

• Hours of operation• Address• WebsitePh b• Phone number

• Video• Photos

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Facebook Page Examples Join our Online TrainingCommunity for FREE:

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Starbucks

• Earth Day Promo• Starbucks Jobs• Starbucks CardStarbucks Card• Discussions• Polls

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What You’ll Need Before You Dive In

l b k ’ll l k h b b k• A personal Facebook account – we’ll link this to your business Facebook Fan Page

• Some photos for your Facebook page.  I suggest the following:• Professional looking photo of yourself 

l• Your company logo • Photos of your agency (if you have them)

• Some web copy prepared for your Facebook page.  I suggest the following:C i• Company overview

• Hours of operation• Products you sell• Phone number

Li k b i d T i (if h )• Links to your website and Twitter (if you have one)

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Step 1: Personal F b k A t

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Facebook Account

Set up a free account on Facebook.com

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Step 2: Click Ads & Pages Join our Online TrainingCommunity for FREE:

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Step 2: Click Ads & Pages Join our Online TrainingCommunity for FREE:

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Step 3: Create a Page Join our Online TrainingCommunity for FREE:

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Step 3: Create a Page Join our Online TrainingCommunity for FREE:

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Step 3: Create a Page Join our Online TrainingCommunity for FREE:

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Step 4: Update Your Page Join our Online TrainingCommunity for FREE:

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Guide to Getting Started

• Add an image• Invite your friends• Tell your fansTell your fans• Promote your page on your website• Set up your mobile phone

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Promote Your Facebook Page Join our Online TrainingCommunity for FREE:

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Some ideas to promote pyour page to your customers & prospects

• Website badge• Website badge• Email signature • Email marketing• Newsletter• Sales letters• Phone calls

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Promote Your Facebook Page Join our Online TrainingCommunity for FREE:

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Email Example:

Dear [client name], [ ]

I just wanted to check in and make sure everything is going well with you!  If you have any questions about your policies or coverage, please feel free to call or email me.  

I recently created a Facebook page for (agency name) and wanted to invite you to connect with us online. I enjoy working with you, and would love for us to continue our relationship on Facebook.  

You’ll hear the latest updates on health insurance, including ways to save money on prescriptions, vision and more.  You can also post messages or submit questions.  Click here to get connected to our page (insert link).  

Warm regards,Agent First NameNumber Agent Agent Phone Number PhoneAgent Email Address

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G i A T Th d fGain Access To Thousands of Dollars worth of Training Tools :

-Call scriptsCall scripts-Business plans-Past training videos-Ask-an-Expert e-hotlineM h-Much more