nmdl adv 420 final

V E R I Z O NCAN YOU HEAR

ME NOW?Sophie Thibault

BIGIDEA

6-month music tour across theU.S. from May-October

Los Angeles, Las Vegas Detroit,Chicago, NYC, and Dallas. 5 Seconds of Summer will

headline different special guest act in

each city

V E R I Z O N

TARGETAUDIENCE

18-24 year olds young adults makenew and important

life decisions for thefirst time on their

own having great service is

on the top of thisconsumer’s priority

list want to experience

everything life has tooffer

V E R I Z O N

TIMELINE

Advertising will begin inJanuary with

promotional videos andcontest entries

Advertising will increasesignificantly in March Each city’s advertising

will fluctuate thefollowing months

depending on ticket sales

V E R I Z O N

OBJECTIVES

keep currentcustomers; loyalty is

importantincrease brand

awareness; watch fornew followers, likes,

shares, views, andtweets

gain new customers;track new contracts

and phone sales

V E R I Z O N

MOBILE

Phone appMobile website

Desktop siteSocial media

accounts

V E R I Z O N

PRIZEINCENTIVES

Pair of tickets tomeet & greettickets for 5

Seconds of SummerFree iPhone andyear of service

Paid flight toattend concert of

choosing

V E R I Z O N

BUDGET

$1.64 billion advertising budgetBudgeted for the 6-month tourand advertising dedicated to it;

Promotional videos, securingvenues and special guest artistsGiveaways; tour tickets, phones,

and full year of service fromVerizon

Money will be used to paycelebrities to attend concerts

and publicize it

V E R I Z O N

SUCCESS

Add is considered a success if…Ticket sales are at 90% capacity

for each location 100 new contracts are signed

each month 250 new phones are purchased

monthly if traffic on the Verizon Wireless

homepage is up 30% after thetour is over

social media: likes, followers,and views have to be up by 30%

as well

V E R I Z O N

SUMMARY

Verizon Wireless will behosting a 6-month U.S with 5

Seconds of Summer Target 18-24 year olds on all

forms of social media Celebrities will be paid toendorse the tour and post

about it Keeps current customers

loyalGains new clients

Improves brand awareness.