nirsa region vi presentation - social media + gen y

How to use Social Media to How to use Social Media to Engage Generation YEngage Generation Y

Amy GolladayAmy GolladayAssistant Director of Marketing & Business Development Assistant Director of Marketing & Business Development

Department of Recreational SportsDepartment of Recreational SportsUC Berkeley UC Berkeley

What is What is Social Media? Social Media?

CONNECT + CONNECT + ENGAGEENGAGE

Why Social Media?Why Social Media?

Source: Erik Qualman, Socialnomics.net

ChallengeChallenge

Solution: Become a Student

Six Key Principles in Social Media

#1 - Know Your Audience

#2 Create a Presence

#3 - It Starts with a Conversation

#4 - Be Responsive!

#5 - Build your Following

#6 - Be Flexible. Learn as you go.

Tools

Case Studies

Get Started!

Amy GolladayAmy GolladayAssistant Director of Marketing & Business Development Assistant Director of Marketing & Business Development Department of Recreational Sports - UC Berkeley Department of Recreational Sports - UC Berkeley amygolladay@berkeley.eduamygolladay@berkeley.edu