niche invader: dominate any niche overnight

How To Break Into And Dominate Any NicheAlmost Overnight

“Niche Invader”

Who Am I And Why Should You Pay Attention To What I

Have To Say?

(Don’t Blink. You’ll miss it)

• 2010 - “Well Paid Word Mercenary” (totally miserable.)

• Made a lot of other people rich. (Big crazy IM offers.)

• Broken teeth and bitter nights.

• No Connections in the relationship niche.

• Never Created a Product.

• No Tech Skills Or Abilities At All

• Knew NOTHING about traffic (still don’t.)

2012

“Ok, Baldy, Enough About How Awesome

You Are,How Do You Actually

Do it . . . ?

How To “Invade” Any Niche In 6 Simple Steps

Step 1: Pick A Niche With a LOT Of “Competition”

•“Virgin” niches suck. (Guy who wanted to teach women how to . . . )

•Emulate before you innovate.

•The “Myth of Competition” - (“The gurus are keeping you out!!!!!” - nope. They WANT your offers.)

What To Look For In A Great Niche . . .

•“Competition” (More is usually better. Every “Competitor” is a partner.)

•Passion (“I NEED this solved.”)

•An “Endless Problem Chain” (Can you sell them more stuff? No “One Time Needs.”)

•Mass Appeal (Niche versus “hyperniche.” You can make money in both, but you’ve got to find balance.)

Good Niche / Bad Niche

• Golf

• Weight Loss (Mass Appeal.)

• Make Money (Endless Problem Chain)

• Relationships / Dating (Incredible Passion.)

• “The World Is Ending”

• Finance / Doom and Gloom

• Playing Guitar / Drums / Piano

Good Bad•Mini Golf (No passion. Tiny crowd.)

•Extremely Rare Diseases (“this only affects half black, half asian accountants between 35 and 37.)

Step 2: Figure Out the “Primal Needs” Of Your

Niche•Primal Need is the unconscious ultimate

desire driving the customers in your niche.

•“Play drums like Neal Peart,” “Find a man who will love me forever.” “Any woman, any time.” “So rich my brother in law vomits in his mouth a little.”

How To Figure Out The Primal Need . . .

•What promises do the big dogs in your niche consistently make? (List)

•Empathy - what keeps your target market up at night?

•What does your target market have low self esteem about? (“I’m not rich enough to meet girls.” “I’m not man enough to make money.”)

•What prejudices does your market have? (Gurus are scammers. Obama is a communist.

Step 3: Create a “Sideways” Offer To Enter Your Niche . . . •Sideways = An offer that is unique and“hooky” but complimentary to what the “big dogs” in your niche already offer.

•Fulfills the Primal Desire of your market in a new or different way. (IM is FULL of these. Twitter, FB, Media Buying, Copy etc.)

•Example: “Text Your Ex Back.” (Not “Get Your Ex Back” - Text Your Ex Back.)

3 Simple Ways To Go “Sideways” In A Niche .

. .•Mechanism - “Text your . . . ” “The Secret Survey . . . ” “Lose Weight By Eating Donuts.”

•Counter Conventional Wisdom - Ex. “The reason you’re fat is because your body is STARVING.”)

•Delivery - Software, Videos, Online Training, In Person Training, Ebook, Webinar.

• “Done For You” Service

•Examples from Audience?

Step 4: Sell Like Your Life Depends On It

•Affiliates are STARVING for converting offers.

•Nobody will mail you out of pity, EVERYBODY will mail you if you make them money.

•You get ONE CHANCE to impress an affiliate. If your stuff bombs for them the first time they will never mail it again.

Fool Proof Sales Video Formula . . .

•1. Grab Attention Through Emotion Or Incongruity. (Big Promise, Emotion, WEIRD).

•2. Foreshadow Amazing Results (“Your Ex will crawl over broken glass.)

•3. Teach The Viewer To Be Your Customer (Give away the what and sell the how. “Why texting is the magic key to your man’s heart.”

•4. Present Your Product As The Only Logical Conclusion (“But How Do I DO All That?)

•5. Features and Benefits

•6. Price Justification And Guarantee

•7. Off The Fence Bonuses

•8. The Crossroads Close:

•Do nothing

•Try it Yourself

•Buy the Program

Step 5: The First Affiliate

•Affiliates are hungry for GOOD offers that don’t directly compete.

• If you’re new, they’re gun shy. (I won’t mail an offer that doesn’t “Feel” right.”

•So, how do you get that first affil to mail . . .

Getting Those First Few Affiliates . . .

•Marketplace Listings (Clickbank)

•Generous Commissions (75% standard. More if you can.)

•Show that you’re a pro.

•How can you help them? They don’t owe you anything if you’re new.

Step 6: From Player To Dominator

•Whoever is the most prolific usually wins. (One offer versus many offers.)

•Launches and sales contests.

•“Mainstreaming.”

•Be generous with new affiliates. They could be eating your lunch some day. Best to have them be your friends.

Questions?chris@moneyfingersinc.com