news of the week 21.3.13 abp ananda
Post on 25-May-2015
119 Views
Preview:
DESCRIPTION
TRANSCRIPT
Quick Snapshot
Wk 11 -2013
MCCS
ABP ANANDAPeriod – Wk 11’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bengali News genre # 2 genre
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
39
94
1
% Genre Sh.
Source : TAM Period : Wk 11 2013
Vs. last week Bangla Music lost its shares by 5% whereas Bangla Mov. & Bangla GEC increased by 9 & 5% resp.
Bengali news genre showing a growth of almost 27% Vs. last
year
0.0
2.0
4.0
6.0
8.0
10.0
12.0
7.9
10.0
% Genre Share
Wk4-11'12 Wk 4-11'13
Source : TAM Period : Wk 4-11 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
27%
24%
21%
15% 14%
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 4-11’2013
ABP Ananda 24 Ghanta neck to neck
24 GHANTA
ABP Ananda
Kolkata TV
News Time
Bangla
RPLUS0
5
10
5 5 54
2
CS 4+
Reach
in M
n.
24 GHANTA
ABP Ananda
Kolkata TV
News Time
Bangla
RPLUS0
5
10
5 54 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 4-11 2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 19 39 39 24 24 24ABP Ananda 22 38 34 26 26 26Kolkata TV 25 11 8 21 21 21News Time Bangla 16 12 16 15 15 15RPLUS 18 1 2 14 14 14
Source : TAM Period : Wk 4-11 2013
RPlus garnered viewership with News Bulletin24 Ghanta with reviews & reports
ABP Ananda scoring high on Interviews/Portraits/Discussions & Talk shows/Chat shows
Source : TAM Period : Wk 11’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHANT
AABP
AnandaKolkata
TV
News Time
Bangla RPLUSGrand Total
News Bulletin 23% 21% 19% 12% (26%) 163Interviews/Portraits/Discussions 33% (53%) 5% 4% 5% 20Cartoons/Animation 0% 5% 46% (48%) 0% 19News Headlines 4% 0% (96%) 0% 0% 16Sports Magazines 16% 23% 10% (27%) 24% 13Reviews/Reports (56%) 14% 19% 0% 11% 12Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 10Film Based Magazines 0% 25% (65%) 10% 0% 5
Thank You
top related