new services enabling new revenues - doug ortega - handango
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8/15/2019 New Services Enabling New Revenues - Doug Ortega - Handango
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New ServicesNew ServicesEnabling New
Revenues
Enabling New
Revenues
Dou Orte aChief Operating Officer
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AgendaAgenda
1. Handango Overview
.
3. Sales Opportunities
Handango Commerce Engine
Mobile Advertising - coming soon
Handango Mobile Checkout - coming soon
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Handango by the NumbersHandango by the Numbers
Millions of unique monthly visitors,
190,000+ content titles16 000+ content artners
200+ licensees
200+ countriesDozens of currenciesDozens of languages
7+ years commercial usage
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Handangos Unique PerspectiveHandangos Unique Perspective
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S mbian Market lace StatsS mbian Market lace Stats Over 110M phones
de lo ed worldwide Total Symbian Devices Shipped
running Symbian OS(51M last year)1,representing the
108 mo e s rea - own
volume opportunity forthird parties
Over 80% of thosedevices run S60
,Samsung, Lenovo andLG
1. Sources: Handango, Symbian, Canalys, Nokia, S60* 67% market-share according to Canalys (15% Microsoft, 9% RIM)
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Handangos S60 content: AverageHandangos S60 content: Average
S60 Versus Symbian Overall (Average Selling Price)
S60 Average Selling Price
$20.00
$25.00
Price
ym an vera verage e ng r ce
$5.00
$10.00
$15.00
rag
eSellin
.
Jan-06
Mar
-06
May
-06
Jul-0
6
Sep-06
Nov-0
6
Jan-07
Mar
-07
Month
Av
The S60 average selling price was nearly 28% below theSymbian average selling price in Jan 2006, but the gap is
closing in recent months
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Strong Symbian Content GrowthStrong Symbian Content Growth16,28016,280
12,20112,201
3,3463,346
Nearly 70% of the catalog is
2004 2005 2006
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Top 10 Best selling applications forTop 10 Best selling applications for
1. SmartMovie (Symbian)2. ProfiMail (Symbian)3. WorldMate for S604. Handy Safe for S605. Handy Tools Pro for S606. Handy Weather for S607. IM+for all S60 Phones
8. Media Studio 4.0 for Nokia.
10. SBSH Papyrus 1.2 - #1 Selling Personal InformationManager!
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Handangos S60 Symbian Catalog:
Revenues b Cate or 2006 and 2007
Handangos S60 Symbian Catalog:
Revenues b Cate or 2006 and 2007
34%
10%
5%
5%5%
Entertainment & Games
Software Tools
Travel & Translation
Business & Profess ional
25%
Education & Reference
Other
Over 1/3 of customers arepurchasing content for their Nokia
phones to be more productive
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Best Selling Subscription ProductsBest Selling Subscription Products
Agile Messenger ICQ,AOL, MSN and Yahoo!
Always-On Mail Internet Edition
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AskMeNow for S60 Monthly Subscription
*focus on Communications
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Top 10 Symbian SearchedTop 10 Symbian Searched
1. Sudoko
.
3. GPS
.
5. TV
6. Worldmate
7. Ultramp3
8. Freeware
9. Remote
10. SMSphrases for Symbian involve
multimedia
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S60 Application SalesS60 Application Sales
Overall S60 Revenues
$150,000
$200,000
,
es
$50,000
$100,000Reven
$0
Jan-
06
Feb-
06
Mar-
06
Apr-
06
May-
06
Jun-
06
Jul-06 Aug-
06
Sep-
06
Oct-
06
Nov-
06
Dec-
06
Jan-
07
on
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Handangos Top 10 S60 Devices AddingHandangos Top 10 S60 Devices Adding
2. Nokia E61(S60 3rd Edition)3. Nokia N80 (S60 3rd Edition)4. Nokia N705. Nokia N93 (S60 3rd Edition)6. Nokia E50 (S60 3rd Edition)
7. Nokia E62 (S60 3rd Edition)8. Nokia E70 (S60 3rd Edition)9. Nokia E60 (S60 3rd Edition)10. Nokia 6680
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Examples of Handangos SymbianExamples of Handangos SymbianSales ChannelsSales Channels
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Sales OpportunitiesSales Opportunities
Nokia NCD
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Nokia Content DiscovererNokia Content Discoverer
Handango is one of thefew content providers
NCD makes it easier forconsumers to discover,download tr andpurchase mobile content(think mobile-content shopping mall)
supported onmost S60 and
.
devices
For more information, visit: www.nokia.com/NCD
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Handangos NCD PerformanceHandangos NCD Performance
an ango s as seen over a
25% month-over-month growthrate for in both sales and visitors
for the last six months
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Handango Subscription ServicesHandango Subscription ServicesHandango recognizes the important of recurring billing for ongoing customerservices. As such, it has developed tools that empower content partners toenable the sale of subscriptions.
1. Subscription initiation & account creation
2. Monthly, quarterly, or annual subscription rebills
3. Unlock key based on a unique subscriber ID
4. Pay-per-use services
5. Subscription cancellation
6. Realtime subscription status checks
For more information, visit: http://developer.handango.com
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Subscription Services GrowthSubscription Services Growth
Subscriptioncontent is one
Handango Subscription Service Sales 2005 - 2007
of the fastest
growingsegments of
Sales have grown 400%since Q1 of last year
Handangosbusiness
Sales in Q1 of 2007 are more than80 times the size of sales in Q1 of 2005
More than 100subscription
launched
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Subscription Services: RevenueSubscription Services: Revenue
Year TwoYear One Revenue
One-time
Product 20 20
On avg,
40% willupgrade
AVG:
28
BESTCASE:
40
Sub.Services
5 5 5 5 5 5 5 5 5 5 5 5
BEST
AVG:40The average
subscription
CASE:120
months
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Off Portal: Handango Commerce EngineOff Portal: Handango Commerce Engine
The Handango Commerce Engine is a complete e-commerce solution fordevelopers Web sites AND (new) WAP sites. Handango will:
Develop, host and
maintain the shoppingcart
Deliver the software,registration keys andmessaging to customers
Provide timely reports aswell as expert customerservice and developerrelations teams
Remit payments on amonthly basis via check orwire transfer
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Handango Commerce EngineHandango Commerce Engine
The Handango Commerce Engine is a complete e-commerce solution forcontent partners Web site. Handango will:
Develop, host and
maintain the shoppingcart
Deliver the software,registration keys andmessaging to customers
Provide timely reports aswell as expert customerservice and developerrelations teams
Remit payments on amonthly basis via check orwire transfer
For more information, visit: http://developer.handango.com
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Content Providers using Handango servicesContent Providers using Handango services
Content Providers Use
Handangos ExtendedServices to Drive
ncrementa evenue
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Mobile Advertising - coming soonMobile Advertising - coming soonHandango is exploring various contentbusiness models with embeddedadvertisements
Emerging Types of Mobile Ads 1
Its too early to predict what technology
or type of ads consumers will allow oraccept
Early Attributes of Mobile Advertisements:
1) Various Types (see right)-
Mobile Internet
Advertising (WAP)
Video
(Streaming/Pre-Roll)
SMS Email Click-to-call
WAP fulfillment3) Campaign averages Click-through rate: 3-5% - - Downloadable
CPM Average $35-50
1. Sources: Handango, Third Screen Media
(Text Messaging)Applications
(Smartphone Content)
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Mobile Advertising: MobimateMobile Advertising: Mobimate
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Handango Mobile Checkout - coming soonHandango Mobile Checkout - coming soonHandango Mobile Checkout, coming soon,will allow customers to purchase contentdirectly from their device
1. Content providers expect this service
2. Over the past two years, Handangoson-device purchases through
an ango n an ave c m e romless than 5% to almost 20% of totalsales
-to capture customers after trials haveexpired
4. Customers prefer content on-demandn rea - me ra er an wa ng untheir at a PC
5. A growing number of consumers dont
For more information, contact Will Pinnell (will@handango.com) or (817) 548-2171
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