new leaders council des moines social media branding
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(Nonprofit) Social Media Branding
By @ctrappeNew Leaders Council
May 2014
@ctrappeTrappeDigital.com
Living Authenticallyand Publicly
By @ctrappeNew Leaders Council
May 2014
@ctrappeTrappeDigital.com
Hi … this is interactive :)
● Tell me about yourself - your job, family, etc.
● What’s your story?
@ctrappeTrappeDigital.com
@ctrappeTrappeDigital.com
Rules
Please ask your questions: This will increase the chance to get an answer.
Feel free to share opinions.
Tweets, Blog, etc. - That’s all allowed. (Send a link, please!)
Today...
Not talking about..● Social media
marketing● Messaging● Manipulation
Talking about:● Inclusive
strategy - including social
● Storytelling● Meaningful
sharing● Solving people’s
problems● Connecting
@ctrappeTrappeDigital.com
@ctrappeTrappeDigital.com
@ctrappeTrappeDigital.com
People connect with organizations…
● they believe in.● they have a connection to.● they trust.
@ctrappeTrappeDigital.com
How do you build those?
● Stand for something● Be transparent● Be responsive
@ctrappeTrappeDigital.com
Not rocket science: All interactions
100 percent
@ctrappeTrappeDigital.com
What percentage online?
@ctrappeTrappeDigital.com
Usual guesses:
Online50-70 percent
Offline50-30 percent
Source: Jonah Berger’s “Contagious: Why Things Catch on.”
@ctrappeTrappeDigital.com
Actual breakdown ...
But the perception …And people are online!
Online:7 percent
Offline:93 percent
@ctrappeTrappeDigital.com
We connect and deal with people we like, trust and who add meaning to our lives!
@ctrappeTrappeDigital.com
Simon Sinek: Start with why
What to do first…
Why?I do what I do because ...
@ctrappeTrappeDigital.com
Why?
Share that… publicly.
Scary?
@ctrappeTrappeDigital.com
Benefits?
ConnectionsBusinessMeaning
@ctrappeTrappeDigital.com
How to get there?
Decision time: Do you want to?Commit the time
Decide what to share!Constant, relevant, new!“On Facebook much?”
@ctrappeTrappeDigital.com
Things you share
● Brand voice● Topics of expertise● Fit into business goals
Tools
Make it a habitPick the right tools
GoMeasure what works and what doesn’t
@ctrappeTrappeDigital.com
Be prepared: Everyone starts at 0
Exercise
What do you stand for?
Exercise
Why do you do what you do?
Exercise
What’s your expertise?
Expertise
What can you say about this?
Will you share?
What do you stand for?Why do you do what you do?What’s your expertise?What can you say about this?
Let’s discuss...Christoph Trappe@ctrappeTrappeDigital.com319-804-9853ctrappe@gmail.com
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