the global leader in employer branding …...the global leader in employer branding –media...
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UniversumTHE GLOBAL LEADER IN EMPLOYER BRANDING – MEDIA EDITORIAL CALENDAR 2017 – MEXICO INSIGHTS
Who we are
We are the global leaders
in Employer Branding and Talent
Research
We help you identify challenges,
communicate key messages, and
measure success
We partner with 1700 clients
globally, from local champions to
global giants
We cover 60 markets every year and
our diverse workforce is physically
present in 20 markets
We prioritize Innovation,
Sharing, and Dedication as our core
values
We constantly improve our
agility, cooperation, accountability,
execution, and learning
Our latest updates
Launched Universum Access,
the biggest online EB community
and data center
E-books like
Generation Z, Global
Happiness Index and
Outlook 2020
20+Years of global
data and
experience25+
Established, globally
recognized media
partner
Media hits from Universum’s
rankings and research
4,000+
Multiple
publications in
Harvard Business
Review
Growth in our
Digital
Activation
solutions
100%
Partnership with
INSEAD on global
Generational studiesAvailable every year in our
top markets
Professional Data
Respondents worldwide
1.3 million
Universum is writing “Employer
Branding for Dummies”
Launched in Chennai for
product development
Tech hub
Who trusts our research and advisory
Our global media partners
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SingaporeJapan ThailandMalaysia Vietnam
ASIA/PACIFIC
Chin
a
Australi
a
IndiaHong Kong IndonesiaUSA
Argentina Chile Peru
AMERICAS
MexicoCanadaBrazil
Cost
RicaPanama
Columbi
a
Austria Germany SwitzerlandSwedenNorwayFinlandDenmark
Ghana
Nigeria South
Africa
AFRICA
Kenya
AlgeriaMorocco
MIDDLE EAST* including United Arab Emirates,
Saudi Arabia, Kuwait, Qatar,
Lebanon,
and Egypt.
Russia Italy
France
UKSpainPoland
Holland IrelandBelgiumUkraine
Czech
Republic
Greece
Portugal
PakistanKazakhstan
EUROPE
Turkey
We rely on our data from over a million students and
professionals across 55 countries as the foundation
universumglobal.com
Universum conducts quantitative studies in all corners of the world and uses the image attribute framework as the aligning structure, allowing us to do comparisons over countries and target groups.
• Editorial calendar 2016 (tentative)Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
EB Now
Rankings/SS Rankings/PS and Regional
Cost of Talent
Local marketing activities
Social Media | Iris
WMAE
Tentative Editorial Calendar 2017 - Overview
Generations
Employer Branding Academy
Global Editorial Calendar 2017 - Detail
In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region
Benchmark Study | EB now 2017
Student Surveys (40 Markets)
Middle East Most Attractive Employers
Social Media Trends Report
Nordic’s Most Attractive Employers
World’s Most Attractive Employers
Asia Pacific’s Most Attractive Employers
Global Cost of Talent Report
Global Generation Report ( Z, Y, X series)
Global Generation Report (Z, Y, X series)
Global Generation Report (Z, Y, X series)
Europe´s Most Attractive Employers
Future global trends in HR | Employer Branding | Recruiting from over 5,000 CEOs and HR / Marketing Executives
In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings per country
In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region
Deepdive into all cutting edge trends within social media, recruiting and employer branding.
In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region
In-depth insights on talent and communications preferences and Most Attractive Employer Rankings for Top 12 Economies
In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region
Salary expecations and analysis from millennials | 55 markets | comparisons with cost of living per market | Global Rankings
Focus on Generations in the Workplace
Focus on Generations and Technology
Focus on Generations and Leadership
In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region
Professional Survey 10 Markets In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings per county
Latin America’s Most Attractive Employers
Talent Insight Series (FMCG | Goverment) What students that are interested in FMCG and Goverment wants from employers and their careers
Employer Branding for Dummies Published by Wiley | Written by Richard Mosley and Lars Schmidt | First Chapter avalible to give out
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MEXICO INSIGHTS AND MOST ATTRACTIVE EMPLOYERS
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Number of respondents per main field of study
Mexico 2017 | Talent Insights and Rankings
?
Top preferences overall - Mexican talent places high value on opportunities to lead
and the training to get there; on international careers; and on creative/innovative work.
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• How important are each of the aspects below to you? (Scale 1-5, 1=Not important at all, 5=Very important)
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its
driver is. This analysis gives a summarised 360 degree view of what influences employer
attractiveness
BUSINESS/COMMERCE ENGINEERING/IT TOTAL
Employer Reputation & Image People & Culture
Remuneration & Advancement Opportunities Job Characteristics
Leadership opportunities1. Leadership opportunities
Professional training and development2. Professional training and development
Opportunities for international travel/relocation3. Opportunities for international travel/relocation
Leaders who will support my development4. Leaders who will support my development
Market success5. Market success
Good reference for future career6. Good reference for future career
A creative and dynamic work environment7. A creative and dynamic work environment
High future earnings8. High future earnings
Innovation9. Innovation
Interaction with international clients and colleagues10. Interaction with international clients and colleagues
Leadership opportunities1. Leadership opportunities
Professional training and development2. Professional training and development
Innovation3. Innovation
Opportunities for international travel/relocation4. Opportunities for international travel/relocation
Leaders who will support my development5. Leaders who will support my development
A creative and dynamic work environment6. A creative and dynamic work environment
Good reference for future career7. Good reference for future career
High future earnings8. High future earnings
Market success9. Market success
Competitive base salary10. Competitive base salary
Leadership opportunities1. Leadership opportunities
Professional training and development2. Professional training and development
Opportunities for international travel/relocation3. Opportunities for international travel/relocation
Leaders who will support my development4. Leaders who will support my development
Good reference for future career5. Good reference for future career
Innovation6. Innovation
A creative and dynamic work environment7. A creative and dynamic work environment
High future earnings8. High future earnings
Market success9. Market success
Prestige10. Prestige
Mexico 2017 | Talent Insights and Rankings | All Students
Students’ top of mind associations with their Ideal Employers underscore an increased
focus on international careers and innovation/growth; less so for stability and money.
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Business Engineering/IT
20
17
20
14
Mexico 2017 | Talent Insights and Rankings | All Students
Ideal Employer Ranking | Top 30
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Business
EmployerRank
2017
Percent
2017Employer
Rank
2017
Percent
2017
Google 1 26.53% 1 Volkswagen Group 16 7.33% 5
Gobierno Federal 2 19.15% -1 Nestlé 17 7.26% 1
The Coca-Cola Company 3 17.53% 1 Cuauhtémoc Moctezuma – HEINEKEN 18 7.25% -5
Aeroméxico 4 13.93% 1 Grupo Carso 19 6.68% 1
Audi 5 10.41% 1 Volaris 20 6.60% 5
Facebook 6 10.28% 16 L’Oréal Group 21 6.47% 2
BBVA Bancomer 7 10.22% 3 Televisa 22 5.96% -5
Microsoft 8 9.93% 0 CFE - Comisión Federal de Electricidad 23 5.13% -8
Pemex 9 8.86% -6 Procter & Gamble (P&G) 24 4.93% 0
Grupo Bimbo 10 8.46% -1 Inbursa 25 4.90% 15
BMW Group 11 8.20% 5 Sony 26 4.76% 1
FEMSA 12 8.15% 0 PepsiCo 27 4.52% 4
Samsung 13 8.14% 6 AT&T 28 4.30% 1
Grupo Modelo 14 7.98% 0 Telmex 29 4.16% 3
Banamex 15 7.85% -4 TV Azteca 30 3.85% -2
Trend Trend
Mexico 2017 | Talent Insights and Rankings | All Students
Ideal Employer Ranking | Top 30
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Engineering/IT
EmployerRank
2015
Percent
2015Employer
Rank
2015
Percent
2015
Google 1 21.83% 1 General Motors 16 6.13% -1
Pemex 2 16.56% -1 Grupo Modelo 17 5.96% 5
Microsoft 3 15.78% 0 Ford Motor Company 18 5.96% -5
Audi 4 13.59% 1 General Electric (GE) 19 5.77% -5
Gobierno Federal 5 11.41% 1 Aeroméxico 20 5.67% 1
CFE - Comisión Federal de Electricidad 6 10.85% -2 Nestlé 21 5.59% 5
Volkswagen Group 7 10.26% 0 Toyota 22 5.35% -4
BMW Group 8 8.66% 0 Siemens 23 5.27% -3
Intel 9 8.54% 1 Grupo Carso 24 5.19% 0
Cemex 10 7.76% -1 Cuauhtémoc Moctezuma – HEINEKEN 25 5.10% -6
The Coca-Cola Company 11 7.75% 6 Oracle 26 5.01% 3
Samsung 12 7.46% -1 Cisco Systems 27 4.74% 0
Facebook 13 6.61% 15 Grupo Bimbo 28 4.56% 6
Sony 14 6.48% 2 Nissan 29 4.52% 6
IBM 15 6.46% -3 Caterpillar 30 4.48% -7
Trend Trend
Mexico 2017 | Talent Insights and Rankings | All Students
General profile
15
(years)
22.1
AVERAGE ACADEMIC PERFORMANCE
out of 10
AVERAGE EXPECTED MONTHLY SALARY
BUSINESS/COMMERCE ENGINEERING/IT TOTAL
46% 54%62% 38%42% 58%
AVERAGE AGE
8.3
(years)
22.2
AVERAGE ACADEMIC PERFORMANCE
out of 10
AVERAGE EXPECTED MONTHLY SALARY
AVERAGE AGE
8.0
(years)
22.2
AVERAGE ACADEMIC PERFORMANCE
out of 10
AVERAGE EXPECTED MONTHLY SALARY
AVERAGE AGE
8.2
19,916 MXN 21,549 MXN 19,784 MXN
Mexico 2017 | Talent Insights and Rankings | All Students
?16
Career goals
• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
51%
50%
45%
35%
32%
31%
25%
21%
2%
48%
49%
39%
33%
32%
29%
27%
24%
12%
50%
44%
38%
34%
35%
32%
25%
29%
5%
To have work/life balance
To be entrepreneurial or creative/innovative
To be a leader or manager of people
To have an international career
To be secure or stable in my job
To be autonomous or independent
To be competitively or intellectually challenged
To be dedicated to a cause or to feel that I am serving a greater good
To be a technical or functional expert
Business/Commerce
Engineering/IT
Total
Mexico 2017 | Talent Insights and Rankings | All Students
?17
Most preferred industries (1-10)
• In which industry would you like to work most after graduating? You can choose up to 3 industries.
24%
22%
20%
19%
19%
19%
17%
15%
13%
11%
3%
3%
2%
3%
7%
2%
5%
8%
6%
20%
10%
10%
7%
12%
17%
7%
9%
17%
6%
10%
Banks
Tourism, Hospitality and Leisure Activities
Financial Services
Media and Advertising
Public Sector and Governmental Agencies
Auditing and Accounting
Management and Strategy Consulting
Arts, Entertainment and Recreation
Logistics (incl. Shipping)
Automotive
Business/Commerce
Engineering/IT
Total
Mexico 2017 | Talent Insights and Rankings | All Students
?18
What students want to do most after graduation
• Which of the following would you prefer to do most after graduation?
28%
25%
16%
13%
7%
7%
3%
1%
29%
26%
13%
19%
5%
3%
4%
1%
21%
21%
13%
22%
8%
9%
3%
2%
Work for an international company/organisation
Work for a privately-owned nationalcompany/organisation
Start my own business
Continue studying
Work for a state-owned company/organisation
Work for the government
Work for a start-up
Other
Business/Commerce
Engineering/IT
Total
Mexico 2017 | Talent Insights and Rankings | All Students