networkednonprofitslides arts af 041210.ppt

What we’re going to cover ….Intros and IcebreakerPeggy Padden’s storyThe Networked Nonprofit Defined

3 ways of being… • A Social Culture• Transparency• Simplicity

A way of doing• Crowdsourcing

Reflection

Allison H. Fine

Beth Kanter

Let’s Get Social!

Quick Poll: Who is here, One thing hope to learnHashtag: networkednpWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp

Peggy Padden’s Story

Which Social Media Channels Are You On?

What is The Networked Nonprofit?

The Networked Nonprofit

BE DO

Understand Networks Work with Crowds

Create Social Culture Learning Loops

Listen, Engage, and Build Relationships

Friending to Funding

Trust Through Transparency Governing through Networks

Simplicity

Photo by Franie

Share Pairs

What resonated?What is something new?

Three Themes from the Networked Nonprofit

• Social Culture• Transparency• Simplicity

Red Cross: Creating A Social Culture

Listening Drove Adoption

More Evidence of a Social Culture

Defining A Social Culture

Uses social media to engage people inside/outside to improve programs, services, or reach communications goals

Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees)

Make mistakes

Make senior staff too accessible

Perception of wasted of time and resources

Suffering from information overload already, this will cause more

Thanks to David Armano for permission to hack his visual! Source: The Micro-Sociology of Networks

And more like this ….

Where Did The Audience Go?

Photo: ableman

Overcoming the fear and opening up is the first step

Where & How Are You Connecting with Your Audience?

Reflection

Does Your CEO Tweet?

Codifying A Social Culture: Policy• Encouragement and support

• Why policy is needed• Cases when it will be used,

distributed• Oversight, notifications, and

legal implications

• Guidelines• Identity and transparency• Responsibility• Confidentiality • Judgment and common

sense

• Best practices• Tone• Expertise• Respect• Quality

• Additional resources• Training• Press referrals• Escalation

• Policy examples available at wiki.altimetergroup.com

Source: Charlene Li, Altimeter Group

Reflection:How social is your organization’s culture?

Somewhere in between?

VER

YN

OT

AT A

LL

Transparency

Three Types of Organizations

Courtesy of About.com

Fortress

Transactional

Three Types of Organizations

Transparent

Which One Is Your Organization?

Simplicity

Focus on what you do best, network the rest

You have too much to do because you do too much

Share Pair:

What could you do less of? How can you leverage your network ?

Crowdsourcing

Kinds of Crowdsourcing

• Collective Intelligence • Crowd Creation• Crowd Voting• Crowd Funding

Royal Opera House Tweets an Opera

Dream Team Scenario

1. Imagine your dream arts organization2.What does this organization do?3.Who is it connected to?4.How?

ReflectionOne Small Step: Free Book

@afine @kanterWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp