R ETH IN K IN G S O C IAL C H AN G E

U S IN G S O C IAL M ED IA

ALLIS O N F IN E

/ , 1 5 , 2 0 1 0AEA C D C S UMMER IN S TITU TE J U N E

Which Social Media Channels Are You On?

Wh a t is a N e t w o r k e d

?N o n p r o f it

Th e N e t w o r k e d N o n p r o f it

B E D O

U n d e r s t a n dN e t w o r k s

Wo r k w it h C r o w d s

C r e a t e S o c ia lC u lt u r e

Wo r k w it h F r e eA g e n t s

, , Lis t e n E n g a g e a n d B u ild

R e la t io n s h ip s

F r ie n d in g t oF u n d in g

Tr u s t Th r o u g hTr a n s p a r e n c y

G o v e r n in g t h r o u g hN e t w o r k s

S im p lic it y

Organizations as Fortresses

Courtesy of About.com

Organizations as Sponges

U s in g S o c ia l M e d ia is G r e a t

:f o r

L is t e n in g P r o b le m

S o lv in g

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First Step: Listening

•Who’s talking about you and your cause or campaign?•Where are they talking•What are they saying (content analysis)•Listening tools: Google Alerts, Technorati, RSS feeds, Delicious tags, Trendrr•Leads to real-time adjustments

Kinds of Crowdsourcing

•Collective Intelligence •Crowd Creation•Crowd Voting•Crowd Funding

Royal Opera House Tweets an Opera

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Social Change in the Real World

Social Capital

Relationship Building

Social Networks

Listening

Online ÉÉÉÉÉÉÉÉÉ .Offline

Ripples of Social Change

Allison Fine and Beth Kanter

Real Time Learning LoopMetrics/MeasurementReflectionAdapting

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Measuring Social Change

•Build the Network•Bank Social Capital•Catalyzing Change

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Beth’s BlogA. Fine Blog

We Are MediaNTEN

Tactical Philanthropy Lucy Bernholz’ Blog

PhilantopicGive & Take Blog

Resources

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http://bit.ly/networkednp