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R ETH IN K IN G S O C IAL C H AN G E
U S IN G S O C IAL M ED IA
ALLIS O N F IN E
/ , 1 5 , 2 0 1 0AEA C D C S UMMER IN S TITU TE J U N E
Which Social Media Channels Are You On?
Wh a t is a N e t w o r k e d
?N o n p r o f it
Th e N e t w o r k e d N o n p r o f it
B E D O
U n d e r s t a n dN e t w o r k s
Wo r k w it h C r o w d s
C r e a t e S o c ia lC u lt u r e
Wo r k w it h F r e eA g e n t s
, , Lis t e n E n g a g e a n d B u ild
R e la t io n s h ip s
F r ie n d in g t oF u n d in g
Tr u s t Th r o u g hTr a n s p a r e n c y
G o v e r n in g t h r o u g hN e t w o r k s
S im p lic it y
Organizations as Fortresses
Courtesy of About.com
Organizations as Sponges
U s in g S o c ia l M e d ia is G r e a t
:f o r
L is t e n in g P r o b le m
S o lv in g
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First Step: Listening
•Who’s talking about you and your cause or campaign?•Where are they talking•What are they saying (content analysis)•Listening tools: Google Alerts, Technorati, RSS feeds, Delicious tags, Trendrr•Leads to real-time adjustments
Kinds of Crowdsourcing
•Collective Intelligence •Crowd Creation•Crowd Voting•Crowd Funding
Royal Opera House Tweets an Opera
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Social Change in the Real World
Social Capital
Relationship Building
Social Networks
Listening
Online ÉÉÉÉÉÉÉÉÉ .Offline
Ripples of Social Change
Allison Fine and Beth Kanter
Real Time Learning LoopMetrics/MeasurementReflectionAdapting
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Measuring Social Change
•Build the Network•Bank Social Capital•Catalyzing Change
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Beth’s BlogA. Fine Blog
We Are MediaNTEN
Tactical Philanthropy Lucy Bernholz’ Blog
PhilantopicGive & Take Blog
Resources