nepa blogcon 2015: master deck

Welcome!

-The Squirrels

East Stroudsburg University

September 12, 2015

WIFI Info –

SSID: ESUGuest Password: guest1063!

Meet our MC

Gerard Durling,• Coal Creative• NEPA Influencers• #NEPAChallenge• @VinGerard• @ThinkCoal

Building A

Community For

Your Podcast

Chris BarrowsHost of the “Why I Social” and “Social Stories” Podcasts

4

Who Am I?

Personal: @CBarrows

Podcast: @WhyISocial

Flickr User: N06/8915491422

The Power of Podcasting

Logo Design by Cody Stevenson

Meet the “Why I Social” Podcast

http://www.chrisgbarrows.com/why-i-social-podcast/

Flicker User: evamaria_n

Community

Flicker User: Toni_vC

takes time…

Flicker User: leweb3

Audience First Approach

Be Social

…with a Purpose!

Flicker User: benmciver

Ask Questions

Flicker User: Jarbo

Audience-centric content

Guest or Topic Requests

Flicker User: brainsonic

Feature Power Listeners

Graphic: zoomph.com

Determine Influencers

Create An Ambassador Program

Any questions?

Web: ChrisGBarrows.com

Twitter: @CBarrows

Email: WhyISocial@gmail.com

SESSION SPONSORED BY:

Profiting From

Your Passions

Elspeth MisiaszekeMarketing Copywriter

• Raised in Bradford County, PA by a stay-at-home dad

• Self-supporting entrepreneur for over (7) years

• I teach sales copywriting to heart-centered entrepreneurs & bloggers

… I believe that…

Meet Elspeth Misiaszek

You Deserve to Profit from Your Passions

Who wants to learn

9 Ways to Use Your Blog to Create a Profit from Your

Passion

According to Wordpress.com…

Total New Blogs in 2014

18,300,771

*That’s 49,997 new blogs per day!

Pick a Blogging Niche

1,000 True Fans • Theory by Kevin Kelly from Technium

1,000 True Fans paying you $100 / year = $100,000 / year

There are 7 billion people in the world

What if your blog had…

1,000 True Fans paying $10 / month = $120,000 / year

Create a membership site specific to your niche.

Memberships for Premium Content

• Ask vendors for first-time-buyer discounts

• Turn old blogs into more detailed blogs

• Create member-only printable graphics

• Sponsor a forum or group to encourage engagement

Ask for Advertisers to Join You What types of

businesses would be uniquely interested in

getting to know your 1,000 True Fans & the rest

of your audience?

Smaller Site? Offer More Value

• Get creative with value added options

• Leverage the size of your social media network

• Position yourself as an authority

Create Joint Ventures & Grow Your Audience

• Get to know your colleagues & competitors

• Ask for the opportunities you’re seeking

• Be sure to give back = to what you receive

More Ways to Profit from Your Passions…

What happens after you’ve:

#1 Picked a niche

#2 Engaged 1,000 true fans

#3 Created a membership site

#4 Asked for advertisers &

#5 Started leveraging joint ventures ???

You could …

#6 Write a Book or a Few Mini-Books

#7 Expand Your Area of Expertise

#8 Offer Coaching & Mentoring Programs

#9 Sell Your Blog / Plan an Exit Strategy

There is no right or wrong way to profit from your

passions.

Any questions?

Web: http://emarketingcopywriter.com

Twitter: @Elspeth81

Email: em@emarketingcopywriter.com

SESSION SPONSORED BY:

Working the

Camera:

Professional Secrets

for Video Success

East Stroudsburg University

September 12, 2015

Clay LePard

Sample

Image

Clay LePard WNEP @ClayLePard

SPONSORED BY:

Blog Awareness

Being Interviewed

Being Interviewed

Being Interviewed

Questions?

SESSION SPONSORED BY:

(Plain)

How Cycling,

Blogging and

Social Networking

Saved My Life

East Stroudsburg University

September 12, 2015

Dee Culp

Transgender

• trans·gen·der /transˈjendər,tranzˈjendər/

• adjective

• denoting or relating to a person whose self-identity does not conform unambiguously to conventional notions of male or female gender.

My Life as a “Man”

• Depression

• Anger

• Jealousy

• Resentment

Gender Dysphoria

• noun

• the condition of feeling one's emotional and psychological identity as male or female to be opposite to one's biological sex.

• Not just about clothing

• Not just a kink or fetish

• NOT A PHASE

To Transition or Not To Transition?

It’s not a choice.

Finding My Tribe

Finding My Tribe

• Cycling the Blues Away

Finding My Tribe

• Cycling the Blues Away

• Blogging the Miles

Finding My Tribe

• Cycling the Blues Away

• Blogging the Miles

• Social Networking – connecting the dots.

Living Your Truth

• In trying to save myself, I began saving others like me.

How to Find Your Tribe

• What are you interested in?

• Causes?

• Hobbies?

• Work Experience?

• Community?

Write – Blog – Save the World

• Exercise clears the mind

• Art helps you express your feelings

• Your Feelings Help Others

• Art is Communication

Write – Blog – Save the World

• In becoming yourself, you become the light that others see.

• In becoming a voice for the voiceless and oppressed, you make sure they are heard.

• Save yourself; save the world.

Any questions?

Web: http://dalerides.blogspot.com

Twitter: @daleculp

Email: daleculp@gmail.com

SESSION SPONSORED BY:

Small Business Food Panel

• Mario Bevilacqua, What the Fork

• Jason Startari, Shawnee Craft Brewing

• Matthew Serniak, The Wing Men

• Matt Lynch, The Wing Men

Matt L. MarioJason Matt S.

SESSION SPONSORED BY:

LUNCH - 12:15 - 1pm

@ ESU Dansbury Commons

Thanks to our hospitality sponsor:

Words. Words.

Words.

Donna TalaricoIndependent content writer and social media/storytelling consultantFounder/publisher of Hippocampus Magazine

Words.

• Starters

• Storytelling

• Sizzle

• Self-editing

• Send-off

Starters.

TOWN

Starters.

MAN_____________________

BOARD

you just me

_________feet feetfeet feet feet feet

Starters.

• Bob

• Mom

• Radar

• Racecar

• Never odd nor even

• Some men interpret nine memos

Words.

Words are fun.

Words are

your friend(s).

Storytelling.

What makes a good story?

Storytelling.

• Characters• Plot• Setting• Point of view• Inciting incident• Rising action• Resolution• Emotion• Call to action• Memorable

Storytelling.

Sizzle.

• Stronger word choice – thesaurus!

• Active voice

• Clarity

• Brevity

• Literary devices (imagery, metaphor, simile, alliteration/assonance, analogy)

• Wordplay

Sizzle.

Keeping your writing to a shorter length really benefits the reader, so why don’t you perhaps try to use fewer words in your next blog post or other type of content…

Sizzle.

…or,

Be brief.

Sizzle.

• Is there a word for what you are describing?– How many there are = quantity

• Are you using unnecessary phrases? – The fact of the matter is, it’s

cold = It’s cold.

• Is there a more succinct way to say it? – I took all of her jewelry from

her jewelry box = I emptied her jewelry box

Sizzle.

Alliteration is absolutely effective!

Words.

• “Bennett warmed to the idea of an ambitious Arcticadventure.”• From Hampton Sides’ In the

Kingdom of Ice

Sizzle.

• By way of a tale of a famous newspaper stunt, we meet an eccentric publishing tycoon, James Gordon Bennett Jr. We learn that this man heralds the kinds of stories the public wants to hear, but not without critics. – From my review of In the

Kingdom of Ice

Sizzle.

• Repetition can be effective. – He came. He saw. He conquered.

• And sometimes redundancy it can be blah, such as overuse of a name or particular term. Instead, change up your words and name references:– Donna Talarico is speaking at BlogCon. She’s doing a

session about words. The Lancaster-native is glad to be here. A former journalist, she really love words. “It’s true,” said the word nerd.

– Banana boxes later becomes Chiquita crates

Anaphora in action

Sizzle.

• Part — OK, most — of the allure of Iceland is its landscape of geological wonders. Volcanoes included. So I was both nervous and excited when, a week before my September 2014 trip to the little island country, a lava-filled mountain started to spew. Bardarbunga’s eruption closed some far-off roads and made for some pretty photos and videos, but its activity didn’t cause any air travel woes, unlike the 2010 explosion of Eyjafjallajökull, which sent miles of ash into the air and grounded flights to and from Europe for days.– From my article “Land of Fire and … Elves” (TheBlot.com)

Sizzle.

Passive

• The ball was shot by him. A score was made.

• A cake was baked.

• Clapping was heard in the theater.

• A fun time was had by all.

• A baby was born.

• Oops! Something went wrong.

Active

• He shoots! He scores!

• Mom baked a cake.

• The audience erupted in applause.

• Everyone had fun.

• We had a baby!

• Oops! You did something wrong.

Sometimes passive is OK. Like when you don’t want to blame someone(as in my example in green), the person acting is irrelevant, you want to emphasize the subject or you need to be vague.

Self-edit.

• Let simmer

• Read aloud

• Print out a hard copy

• Share

• Proof vs. edit

Self-edit.

• Spelling

• Grammar

• Editing-induced errors – You know the one: the ‘ol sentence rearranging and accidental

leave behind of a word

• Weak words

• Redundancy

• Unnecessary or “fluff” words

• Flow

• Fact-checking

Send-off.

• Tools

– A real thesaurus

– Grammarly or similar

– Word puzzles (Games)

• Resources

– Copyblogger

– Austin Kleon (Steal Like an Artist)

– Paul Smith(Lead with a Story)

– Not your usual reading material

Any questions?

Web: http://www.donnatalarico.com

Twitter: @donnatalarico

Email: donnatalarico@gmail.com

SESSION SPONSORED BY:

The Content

You Didn’t

Even Know You

Had

East Stroudsburg University

September 12, 2015

Brittany Thomas

@britt_thomas

We all need good content in our lives

• Corporations

• Nonprofits

• Community events

• Fashion bloggers

• Photographers

• Stores

• Restaurants

Where is your content hiding?

• Three ways to approach finding and using content

1. Finding original content

2. Double sharing

3. Repackaging content

Finding Original Content

• Start with the obvious

– Events, sales, your favorite recipe…

• What you do is interesting to your audience. Really.

Finding Original Content

Finding Original Content

Finding Original Content

Finding Original Content

“Give me a topic, any topic, and I show you how it’s interesting original content.”

Double Sharing

• Fencing principle: If it’s worth hitting once it’s worth hitting twice

– ICYMI

– #TBT/#FBF

– One year look back

– Anniversary

– Leading up to next event

– Update

Double Sharing

Double Sharing

Repackaging Content

Repackaging Content

• Repackage old content into something new

• Add new content to an old concept for a new take

• Combine content together for something shiny

• Have multiple ways to use the same content

Repackaging Content

Find your content and let it shine

• Finding original content

– Don’t underestimate what your audience finds interesting (you can even ask them!)

• Double sharing

– Maximize the exposure of your work

• Repackaging content

– Understand who you want to view your content and how best to reach them

THANK YOU!

Brittany Thomas

@britt_thomas

Brittany.Thomas@cabotog.com

SESSION SPONSORED BY:

Don't Be Just a

Blogger! Become

an Infopreneur.

East Stroudsburg University

September 12, 2015

Catherine Shefski

The Tools: Selling Your PDF

• Gumroad (Fees: 5% + $0.25 commission per sale. No monthly fee.)

• Selz (Fees: No fixed monthly fees, no bandwidth fees, no hosting fees. Pay just 2.0% per transaction)

• PayPal (PayPal offers sellers of digital products two types of accounts, a regular account and micropayments account. Each account works best depending on the amount sold to the customer. A regular PayPal account charges 2.9% + 30 cents per transaction while a micropayments account charges 5% + 5 cents per transaction. PayPal recommends a micropayments account when the majority of the transactions are under $12.00. )

Kindle Direct Publishing (KDP)

• Easy Setup• 70% Royalty for books over $2.99• Easy to track sales on Dashboard

Click to add text

Blog Post on CatherineShefski.com

Usefedora.comNo monthly fee.

$1 + 10%

Video / Text/ Worksheets

CatherineShefski.comWeb Designer & Writer

"Blogging for Boomers"

SESSION SPONSORED BY:

KEYNOTE

Any questions?

Web: http://www.themiddlefingerproject.org

Twitter: @TMFproject

SESSION SPONSORED BY:

THANK YOU

Save the Date!

NEPA BlogCon 2016 is on 10/15/16

EXPO SESSION

Network, Ask Questions & Learn!

Thanks to our sponsor: