ncm marketing update 2013 q1

MARKETING UPDATE 2013-Q1

Building Our Brand and Supporting Sales

Demolition + Remediation

AGENDA 1 BUILDING OUR BRAND

a. Awards and Industry Rankings

b. Press and Advertising

c. Tradeshows and Speaking Events

d. Web and Social Media

2 TOOLS AND COMMUNICATION a. NCM Today

b. PowerPoint (new safety slides)

c. Project Profiles (Standard & Enhanced)

d. SOQ (new 2-Sided format & content)

e. Corporate Clothing Purchase Program

3 SALES SUPPORT (ongoing) a. Prequals

b. Proposals

c. Special Projects

4 INTERDEPARTMENTAL SUPPORT a. Safety

b. Disaster Response

5 HELP US HELP YOU a. Project and Safety Photos

b. Project Write-ups and information 2 Pictured: DTE Energy Plant

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BUILDING OUR BRAND

Awards and Industry Rankings Martin Stadium, WSU – ENR and ABC Award Winner

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ENR Best Projects Awards 2012 – Southwest

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BUILDING OUR BRAND

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ENR Best Projects Awards 2012 – Northwest

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BUILDING OUR BRAND

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ABC Excellence in Construction Award 2012

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BUILDING OUR BRAND

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KHL (D&RI) World Demolition Awards 2012

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BUILDING OUR BRAND

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AGC National Construction Safety Excellence BUILDING OUR BRAND

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ABC Safety Training Evaluation Process 2012 - Diamond BUILDING OUR BRAND

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BUILDING OUR BRAND

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ENR Top 20 Demolition & Top 20 Abatement Firms BUILDING OUR BRAND

NCM Moves down from 3rd to 4th in Demolition NCM holds the number 3 position in Abatement

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ENR Top 200 Environmental Firms BUILDING OUR BRAND

NCM Moves up 5 places to number 89 (from 94)

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BUILDING OUR BRAND

Press and Advertising Gottschalks Web and Print Editorial Coverage

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BUILDING OUR BRAND

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September – October 2012 Issue of D&RI Magazine BUILDING OUR BRAND

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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND

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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND

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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND

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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND

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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND

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BUILDING OUR BRAND Online Editorial

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ENR Advertisement / Advertorial BUILDING OUR BRAND

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BUILDING OUR BRAND NDA 40th Anniversary Yearbook Ad

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BUILDING OUR BRAND

Tradeshows and Speaking Engagements NCM’s Power and Industrial Booth Banners

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BUILDING OUR BRAND

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BUILDING OUR BRAND

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BUILDING OUR BRAND EUCI Decommissioning Show Speaking Engagement

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BUILDING OUR BRAND CoalGen Show

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BUILDING OUR BRAND Investment Recovery Association Show

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BUILDING OUR BRAND Cutler Plant Community Outreach

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BUILDING OUR BRAND

Web and Social Media NCM’s website with Social Media integration

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BUILDING OUR BRAND Improved Web Ranking

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BUILDING OUR BRAND ncmgroup.com reach statistics (Google Analytics)

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BUILDING OUR BRAND ncmgroup.com reach statistics (Google Analytics)

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BUILDING OUR BRAND Using Twitter to Reach out to Disaster Response Customers

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BUILDING OUR BRAND Using FB to Reach out to Employees, Customers & Prospects

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BUILDING OUR BRAND Facebook reach statistics (by postings)

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BUILDING OUR BRAND Facebook reach statistics (number of views by date)

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BUILDING OUR BRAND Facebook reach statistics (number of views location)

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BUILDING OUR BRAND Using LinkedIn to Reach out to Prospects, Partners & Employees

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BUILDING OUR BRAND LinkedIn reach statistics (by date by role)

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BUILDING OUR BRAND Using Manta to Reach out to Prospects

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BUILDING OUR BRAND Manta reach statistics (number of listing views by key words)

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BUILDING OUR BRAND YouTube reach statistics

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TOOLS AND COMMUNICATION

Tools and Communications Salesforce.com, our hub for marketing materials & templates

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TOOLS AND COMMUNICATION NCM Intranet

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TOOLS AND COMMUNICATION NCM Today Newsletter (eMail & pdf)

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TOOLS AND COMMUNICATION 329 336 NCM Project Profiles

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TOOLS AND COMMUNICATION Many Project Profiles now include Project slide format

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TOOLS AND COMMUNICATION 148 155 Key NCM Employee Resumes

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TOOLS AND COMMUNICATION 25 NCM Industry Vertical PowerPoint Presentation (updated)

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TOOLS AND COMMUNICATION Enhance to include updated Safety Section and more

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TOOLS AND COMMUNICATION Enhance to include updated Safety Section and more

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TOOLS AND COMMUNICATION More Project Profiles plus new enhanced Project Profiles

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TOOLS AND COMMUNICATION More Project Profiles plus new enhanced Project Profiles

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TOOLS AND COMMUNICATION SOQ for updated content & 2-sided format

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NCM Branded Clothing Purchasing System TOOLS AND COMMUNICATION

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BUILDING OUR BRAND Business Card and Letterhead Requisition System

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BUILDING OUR BRAND Holiday Card Requisition System

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SALES SUPPORT

Sales Support Marketing Priority is Supporting Sales

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924 Total Marketing Request

Since June 1, 2012

SALES SUPPORT Marketing Requests

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308 Prequals completed by Marketing

Since June 1, 2012

Prequalifications SALES SUPPORT

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73 Proposals completed by Marketing

Since June 1, 2012

Proposals SALES SUPPORT A FEW RECENT WINS

• DuPont Old Hickory (submitted 9/28)

• Weyerhaeuser Pine Hill (submitted 9/13)

• Gulf Power Plant (submitted 9/19)

• GE Providence, RI

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Sunoco Asset Sales Campaigns – targeted Print & eMail Blasts SALES SUPPORT

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Sunoco Asset Sales Campaigns

627 Prospects have downloaded the Sunoco Assets catalog

SALES SUPPORT

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INTERDEPARTMENTAL SUPPORT

Interdepartmental Support Supporting Disaster Response, Safety, etc.

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Disaster Response eMail Outreaches

INTERDEPARTMENTAL SUPPORT

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Twitter Weather Activity Postings

INTERDEPARTMENTAL SUPPORT

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Safety Awards and Safety Handbook

INTERDEPARTMENTAL SUPPORT

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NCM’s corporate mantra and a constant reminder to all personnel to be focused on the task at hand and to assume ownership for their own safety and the safety of others on the jobsite.

INTERDEPARTMENTAL SUPPORT Safety’s BUILD Program

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Safety Documents and Presentations

INTERDEPARTMENTAL SUPPORT

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Salesforce Training, Support and Customization

INTERDEPARTMENTAL SUPPORT

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HELP US HELP YOU

We Need You Input Need Project Information and Photos

• Project Information • Project Photos • Branch Activities Information • Branch Activities Photos (People, Equipment, and Safety)

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THANK YOU

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Awards and Industry Rankings

PROJECT PERFORMANCE • ENR Best Projects 2012 Southwest: Mohave Generating Station • ENR Best Projects 2012 Northwest: Martin Stadium (WSU) • ABC Excellence in Construction 2012: Martin Stadium (WSU) • KHL (D&RI) World Demolition Awards 2012: Mohave Generating Station [+]

SAFETY PERFORMANCE • AGC’s National Construction Safety Excellence Award • ABC’s Safety Training Evaluation Process (STEP) Award – Diamond Level

INDUSTRY RANKINGS • ENR Top 600 Specialty Contractors • ENR Top 20 Demolition & Top 20 Abatement Contractors • ENR Top 200 Environmental Firms • KHL (D&RI) Demolition Contractors

BUILDING OUR BRAND