ncm marketing update 2013 q1
DESCRIPTION
NCM marketing update 2013 Q1 - presentation to executive management covering Marketing and Branding accomplishments during the second half of 2012. Corporate marketing, branding, press, PR, Google Analytics, Social Media, Content Management (CMS), Sales tools, PowerPoint Presentations all of a 2.5 year old company (brand) with $225M in annual revenue.TRANSCRIPT
MARKETING UPDATE 2013-Q1
Building Our Brand and Supporting Sales
Demolition + Remediation
AGENDA 1 BUILDING OUR BRAND
a. Awards and Industry Rankings
b. Press and Advertising
c. Tradeshows and Speaking Events
d. Web and Social Media
2 TOOLS AND COMMUNICATION a. NCM Today
b. PowerPoint (new safety slides)
c. Project Profiles (Standard & Enhanced)
d. SOQ (new 2-Sided format & content)
e. Corporate Clothing Purchase Program
3 SALES SUPPORT (ongoing) a. Prequals
b. Proposals
c. Special Projects
4 INTERDEPARTMENTAL SUPPORT a. Safety
b. Disaster Response
5 HELP US HELP YOU a. Project and Safety Photos
b. Project Write-ups and information 2 Pictured: DTE Energy Plant
Demolition + Remediation 3
BUILDING OUR BRAND
Awards and Industry Rankings Martin Stadium, WSU – ENR and ABC Award Winner
Demolition + Remediation
ENR Best Projects Awards 2012 – Southwest
4
BUILDING OUR BRAND
Demolition + Remediation
ENR Best Projects Awards 2012 – Northwest
5
BUILDING OUR BRAND
Demolition + Remediation
ABC Excellence in Construction Award 2012
6
BUILDING OUR BRAND
Demolition + Remediation
KHL (D&RI) World Demolition Awards 2012
7
BUILDING OUR BRAND
Demolition + Remediation 8
AGC National Construction Safety Excellence BUILDING OUR BRAND
Demolition + Remediation 9
ABC Safety Training Evaluation Process 2012 - Diamond BUILDING OUR BRAND
Demolition + Remediation 10
BUILDING OUR BRAND
Demolition + Remediation 11
ENR Top 20 Demolition & Top 20 Abatement Firms BUILDING OUR BRAND
NCM Moves down from 3rd to 4th in Demolition NCM holds the number 3 position in Abatement
Demolition + Remediation 12
ENR Top 200 Environmental Firms BUILDING OUR BRAND
NCM Moves up 5 places to number 89 (from 94)
Demolition + Remediation 13
BUILDING OUR BRAND
Press and Advertising Gottschalks Web and Print Editorial Coverage
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BUILDING OUR BRAND
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September – October 2012 Issue of D&RI Magazine BUILDING OUR BRAND
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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND
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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND
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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND
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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND
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Cover & Featured Editorial in Sept Issue of Demolition Magazine BUILDING OUR BRAND
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BUILDING OUR BRAND Online Editorial
Demolition + Remediation
22
ENR Advertisement / Advertorial BUILDING OUR BRAND
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BUILDING OUR BRAND NDA 40th Anniversary Yearbook Ad
Demolition + Remediation 24
BUILDING OUR BRAND
Tradeshows and Speaking Engagements NCM’s Power and Industrial Booth Banners
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BUILDING OUR BRAND
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BUILDING OUR BRAND
Demolition + Remediation 27
BUILDING OUR BRAND EUCI Decommissioning Show Speaking Engagement
Demolition + Remediation 28
BUILDING OUR BRAND CoalGen Show
Demolition + Remediation 29
BUILDING OUR BRAND Investment Recovery Association Show
Demolition + Remediation 30
BUILDING OUR BRAND Cutler Plant Community Outreach
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BUILDING OUR BRAND
Web and Social Media NCM’s website with Social Media integration
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BUILDING OUR BRAND Improved Web Ranking
Demolition + Remediation 33
BUILDING OUR BRAND ncmgroup.com reach statistics (Google Analytics)
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BUILDING OUR BRAND ncmgroup.com reach statistics (Google Analytics)
Demolition + Remediation 35
BUILDING OUR BRAND Using Twitter to Reach out to Disaster Response Customers
Demolition + Remediation 36
BUILDING OUR BRAND Using FB to Reach out to Employees, Customers & Prospects
Demolition + Remediation 37
BUILDING OUR BRAND Facebook reach statistics (by postings)
Demolition + Remediation 38
BUILDING OUR BRAND Facebook reach statistics (number of views by date)
Demolition + Remediation 39
BUILDING OUR BRAND Facebook reach statistics (number of views location)
Demolition + Remediation 40
BUILDING OUR BRAND Using LinkedIn to Reach out to Prospects, Partners & Employees
Demolition + Remediation 41
BUILDING OUR BRAND LinkedIn reach statistics (by date by role)
Demolition + Remediation 42
BUILDING OUR BRAND Using Manta to Reach out to Prospects
Demolition + Remediation 43
BUILDING OUR BRAND Manta reach statistics (number of listing views by key words)
Demolition + Remediation 44
BUILDING OUR BRAND YouTube reach statistics
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TOOLS AND COMMUNICATION
Tools and Communications Salesforce.com, our hub for marketing materials & templates
Demolition + Remediation 46
TOOLS AND COMMUNICATION NCM Intranet
Demolition + Remediation 47
TOOLS AND COMMUNICATION NCM Today Newsletter (eMail & pdf)
Demolition + Remediation 48
TOOLS AND COMMUNICATION 329 336 NCM Project Profiles
Demolition + Remediation 49
TOOLS AND COMMUNICATION Many Project Profiles now include Project slide format
Demolition + Remediation 50
TOOLS AND COMMUNICATION 148 155 Key NCM Employee Resumes
Demolition + Remediation 51
TOOLS AND COMMUNICATION 25 NCM Industry Vertical PowerPoint Presentation (updated)
Demolition + Remediation 52
TOOLS AND COMMUNICATION Enhance to include updated Safety Section and more
Demolition + Remediation 53
TOOLS AND COMMUNICATION Enhance to include updated Safety Section and more
Demolition + Remediation 54
TOOLS AND COMMUNICATION More Project Profiles plus new enhanced Project Profiles
Demolition + Remediation 55
TOOLS AND COMMUNICATION More Project Profiles plus new enhanced Project Profiles
Demolition + Remediation 56
TOOLS AND COMMUNICATION SOQ for updated content & 2-sided format
Demolition + Remediation 57
NCM Branded Clothing Purchasing System TOOLS AND COMMUNICATION
Demolition + Remediation 58
BUILDING OUR BRAND Business Card and Letterhead Requisition System
Demolition + Remediation 59
BUILDING OUR BRAND Holiday Card Requisition System
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SALES SUPPORT
Sales Support Marketing Priority is Supporting Sales
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924 Total Marketing Request
Since June 1, 2012
SALES SUPPORT Marketing Requests
Demolition + Remediation 62
308 Prequals completed by Marketing
Since June 1, 2012
Prequalifications SALES SUPPORT
Demolition + Remediation 63
73 Proposals completed by Marketing
Since June 1, 2012
Proposals SALES SUPPORT A FEW RECENT WINS
• DuPont Old Hickory (submitted 9/28)
• Weyerhaeuser Pine Hill (submitted 9/13)
• Gulf Power Plant (submitted 9/19)
• GE Providence, RI
Demolition + Remediation 64
Sunoco Asset Sales Campaigns – targeted Print & eMail Blasts SALES SUPPORT
Demolition + Remediation 65
Sunoco Asset Sales Campaigns
627 Prospects have downloaded the Sunoco Assets catalog
SALES SUPPORT
Demolition + Remediation 66
INTERDEPARTMENTAL SUPPORT
Interdepartmental Support Supporting Disaster Response, Safety, etc.
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Disaster Response eMail Outreaches
INTERDEPARTMENTAL SUPPORT
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Twitter Weather Activity Postings
INTERDEPARTMENTAL SUPPORT
Demolition + Remediation
Safety Awards and Safety Handbook
INTERDEPARTMENTAL SUPPORT
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NCM’s corporate mantra and a constant reminder to all personnel to be focused on the task at hand and to assume ownership for their own safety and the safety of others on the jobsite.
INTERDEPARTMENTAL SUPPORT Safety’s BUILD Program
Demolition + Remediation 71
Safety Documents and Presentations
INTERDEPARTMENTAL SUPPORT
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Salesforce Training, Support and Customization
INTERDEPARTMENTAL SUPPORT
Demolition + Remediation 73
HELP US HELP YOU
We Need You Input Need Project Information and Photos
• Project Information • Project Photos • Branch Activities Information • Branch Activities Photos (People, Equipment, and Safety)
74 Demolition + Remediation
THANK YOU
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Awards and Industry Rankings
PROJECT PERFORMANCE • ENR Best Projects 2012 Southwest: Mohave Generating Station • ENR Best Projects 2012 Northwest: Martin Stadium (WSU) • ABC Excellence in Construction 2012: Martin Stadium (WSU) • KHL (D&RI) World Demolition Awards 2012: Mohave Generating Station [+]
SAFETY PERFORMANCE • AGC’s National Construction Safety Excellence Award • ABC’s Safety Training Evaluation Process (STEP) Award – Diamond Level
INDUSTRY RANKINGS • ENR Top 600 Specialty Contractors • ENR Top 20 Demolition & Top 20 Abatement Contractors • ENR Top 200 Environmental Firms • KHL (D&RI) Demolition Contractors
BUILDING OUR BRAND