navigating the new youtube; jolt & bolt 12_15_2011
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presented by
presents
The New YouTube
Channel Pages & Insights
Kathy Hokunson
December 15, 2011
The New Channel Design
• More streamlined and consistent design
• Easier way to find and view videos
• New, more flexible layouts for featured
content
• Structured to keep your audience engaged
even when you don’t have new uploads
Site-Seeker, Inc. 2011
According to
What doesn’t change?
• Videos
• Playlists
• Comments
• Subscribers
• Likes
• Account Settings
• About this user
• Title
• Tags
• Visibility
• Redirect URL’s
• Vanity URL’s
• Tracking Pixels
• Google Analytics ID Number
• Avatar
• Background Images
Site-Seeker, Inc. 2011
Opting In
Site-Seeker, Inc. 2011
New Tabs
Site-Seeker, Inc. 2011
Appearance
Site-Seeker, Inc. 2011
Info and Settings
Site-Seeker, Inc. 2011
Featured Tab
Site-Seeker, Inc. 2011
The “Everything” Layout
Site-Seeker, Inc. 2011
Switching Back
Site-Seeker, Inc. 2011
Today’s BOLT BUZZ WORD
CHANNEL
Site-Seeker, Inc. 2011
YouTube Analytics
• Strategy:
– Use YouTube Analytics regularly to assess your channel’s
performance, and investigate changes or trends across
different metrics.
• Why It Works:
– YouTube Analytics provides actionable intelligence for
creators to make better videos, implement or measure
optimizations and develop more strategic programming.
• How To Do It:
– Gain fluency in YouTube Analytics product. Routinely
assess channel’s performance and make changes to
content or strategies based on performance analytics.
Site-Seeker, Inc. 2011
According to YouTube . . .
NEW!
Where To Find Analytics
Site-Seeker, Inc. 2011
What’s Being Reported
Site-Seeker, Inc. 2011
• Views Reports
– Views
– Demographics
– Playback Locations
– Traffic Sources
– Audience Retention
• Engagement Reports
– Subscribers
– Likes and Dislikes
– Favorites
– Comments
– Sharing
Views Reports
Site-Seeker, Inc. 2011
Engagement Reports
Site-Seeker, Inc. 2011
So what???
Site-Seeker, Inc. 2011
Resources
Content today was resourced from several excellent sources:
– YouTube Blog
– Mashable
– ReelSeo YouTube Channel
– Hubspot
– Marketwire
Access all the links at this bit.ly link bundle:
http://bitly.com/sMOGU2
Site-Seeker, Inc. 2011
Questions?
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2011
Download the Slide Deck @
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
Need more info?
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