native is natural in mobile

Native is Natural in Mobile Jan 29, 2013

Advertising Research Foundation

INMOBI GLOBAL REACH WITH LOCAL SERVICE

17 offices worldwide

OFFICE WITH CREATIVE SERVICES

REGULAR INMOBI OFFICE

There is an “experience lag” for interactions to new

mediums.

$

WHAT IS NATIVE

ADVERTISING?Non-obtrusive

Contextual User experience first

IMMERSIVE CREATIVE

AUDIENCE INTELLIGENCE

PERSONALIZED AT SCALE

The Native

Experience

IMMERSIVE CREATIVE

PERSONALIZED AT SCALE

AUDIENCE INTELLIGENCE

INTERACTIVE AND CONTEXT SPECIFIC

ENGAGEMENT

Creative formats that fundamentally align with the user experience.

AUDIENCE INTELLIGENCE

CUSTOM PERSONAS

SOCIAL ECOSYSTEMS

USER LIFE MAPS CROSS DEVICE

COLLABORATION

BEHAVIORAL SCIENCES

Intelligent targeting built on the database of

context and intent.

IMMERSIVE CREATIVE

PERSONALIZED AT SCALE

AUDIENCE INTELLIGENCE

SCALE AND SCOPE OF

PERSONALIZATION

ATOMIZED ASSETS

GLOBAL SCALE

BRAND EXPERIENCES

APP DOWNLOADS

AND CPA

MOBILE COMMERCE

PERSONALIZED CREATIVE

PERSONALIZED AT SCALE

AUDIENCE INTELLIGENCE

Scale native experiences to more

than custom sponsorships.

FOCUS ON THE USER

> CLICKS

CONVERSIONS

CTR

CVR

Chart 4: Average conversion Rates Across Ad Formats by OS, Q2 2013Average Conversion Rate in iOSAverage Conversion Rates on Android

Banner Ads Expandables Interstitials Text Ads

1.12%

0.63%

3.06%

1.58%1.40%

1.65% 1.73% 1.99%

Let’s Aspire to Greater

PATH FORWARD: RESET ECOSYSTEM PRIORITIESAd

vert

iser

Publisher

TILED EXPERIENCES

Get the new Galaxy S4 Now at only USD 499!!

Sponsored!

GRID EXPERIENCES

WHAT DOES THE FUTURE HOLD?

STATIC RICH MEDIA

BANNER TAKE OVERS

TAKE OVER INTERSTITIALS

INTERSTITIALS NATIVE

NATIVE ?

Pankaj Bengani VP Global Strategic Partnerships pankaj@inmobi.com @2weetpankaj

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