native is natural in mobile
DESCRIPTION
Learn what native advertising is and why it provides a non-obtrusive experience for your mobile audience. Pankaj Bengani – VP of Global Strategic Partnerships, InMobiTRANSCRIPT
Native is Natural in Mobile Jan 29, 2013
Advertising Research Foundation
INMOBI GLOBAL REACH WITH LOCAL SERVICE
17 offices worldwide
OFFICE WITH CREATIVE SERVICES
REGULAR INMOBI OFFICE
There is an “experience lag” for interactions to new
mediums.
$
WHAT IS NATIVE
ADVERTISING?Non-obtrusive
Contextual User experience first
IMMERSIVE CREATIVE
AUDIENCE INTELLIGENCE
PERSONALIZED AT SCALE
The Native
Experience
IMMERSIVE CREATIVE
PERSONALIZED AT SCALE
AUDIENCE INTELLIGENCE
INTERACTIVE AND CONTEXT SPECIFIC
ENGAGEMENT
Creative formats that fundamentally align with the user experience.
AUDIENCE INTELLIGENCE
CUSTOM PERSONAS
SOCIAL ECOSYSTEMS
USER LIFE MAPS CROSS DEVICE
COLLABORATION
BEHAVIORAL SCIENCES
Intelligent targeting built on the database of
context and intent.
IMMERSIVE CREATIVE
PERSONALIZED AT SCALE
AUDIENCE INTELLIGENCE
SCALE AND SCOPE OF
PERSONALIZATION
ATOMIZED ASSETS
GLOBAL SCALE
BRAND EXPERIENCES
APP DOWNLOADS
AND CPA
MOBILE COMMERCE
PERSONALIZED CREATIVE
PERSONALIZED AT SCALE
AUDIENCE INTELLIGENCE
Scale native experiences to more
than custom sponsorships.
FOCUS ON THE USER
> CLICKS
CONVERSIONS
CTR
CVR
Chart 4: Average conversion Rates Across Ad Formats by OS, Q2 2013Average Conversion Rate in iOSAverage Conversion Rates on Android
Banner Ads Expandables Interstitials Text Ads
1.12%
0.63%
3.06%
1.58%1.40%
1.65% 1.73% 1.99%
Let’s Aspire to Greater
PATH FORWARD: RESET ECOSYSTEM PRIORITIESAd
vert
iser
Publisher
TILED EXPERIENCES
Get the new Galaxy S4 Now at only USD 499!!
Sponsored!
GRID EXPERIENCES
WHAT DOES THE FUTURE HOLD?
STATIC RICH MEDIA
BANNER TAKE OVERS
TAKE OVER INTERSTITIALS
INTERSTITIALS NATIVE
NATIVE ?
