naming & branding 2014.pdf

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8/10/2019 Naming & Branding 2014.pdf

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)*"%+$%& TJ.*5$9.9Identify Key

Stakeholders

I.e., consumers,

partners,

employees

Prioritize Key

Stakeholders

-who matters

most?

Identify Key

Influencers

I.e., Media,

advisors,

industry

sources

Prioritize Key

Influencers

-who matters

most?

1.

2.

3.

4.

5.

6.7.

8.

1.

2.

3.

4.

5.

6.7.

8.

1.

2.

3.

4.

5.

6.7.

8.

1.

2.

3.

4.

5.

6.7.

8.

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