naming & branding 2014.pdf

8/10/2019 Naming & Branding 2014.pdf

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Stakeholders

I.e., consumers,

partners,

employees

Prioritize Key

Stakeholders

-who matters

most?

Identify Key

Influencers

I.e., Media,

advisors,

industry

sources

Prioritize Key

Influencers

-who matters

most?

1.

2.

3.

4.

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6.7.

8.

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4.

5.

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