most valuable brands

1: Apple is again the most valuable brand in the world, winning back the top spot from Google, according to the latest Brandz ranking from Millward Brown. The ranking values the Apple brand at $247 billion, up a whopping 67% since last year. REUTERS/Stephen Lam

2: Google's brand is valued at $173 billion, up 9% since last year. REUTERS/Lucy Nicholson

3: Microsoft is valued at $116 billion, up 28%. REUTERS/Jason Redmond

4: IBM's brand is valued at $94 billion, down 13% since last year. REUTERS/Thomas Peter

5: Visa is valued at $92 billion, up 16%. REUTERS/Jason Reed

6: AT&T is valued at $89 billion, up 15%. REUTERS/Shannon Stapleton

7: Verizon is valued at $86 billion, up 36%. REUTERS/Brendan McDermid

8: Coca-Cola is valued at $84 billion, up 4%. REUTERS/Joshua Lott

9: McDonald's is valued at $81 billion, down 4%. REUTERS/Jim Young

10: Marlboro is valued at $80 billion, up 19%. REUTERS/Lucas Jackson

11: Tencent is valued at $77 billion, up 43%. REUTERS/Kim Kyung-Hoon

12: Facebook is valued at $71 billion, up 99%. REUTERS/Kimberly White

13: Alibaba is valued at $66 billion. REUTERS/Chance Chan

14: Amazon is valued at $62 billion, down 3%. REUTERS/Rick Wilking

15: China Mobile is valued at $60 billion, up 20%. REUTERS/David Gray

16: Wells Fargo is valued at $59 billion, up 9%. REUTERS/Sam Mircovich

17: General Electric is valued at $59 billion, up 5%. REUTERS/Mike Segar

18: UPS is valued at $52 billion, up 9%. REUTERS/John Sommers II

19: Disney is valued at $43 billion, up 24%. REUTERS/Scott Audette

20: MasterCard is valued at $40 billion, up 2%. REUTERS/Soe Zeya Tun

21: Baidu is valued at $40 billion, up 35%. REUTERS/Jason Lee

22: Industrial and Commercial Bank of China (ICBC) is valued at $39 billion, down 8%. REUTERS/Bobby Yip

23: Vodafone is valued at $38 billion, up 6%. REUTERS/Alessia Pierdomenico

24: SAP is valued at $38 billion, up 5%. REUTERS/Thomas Peter

25: American Express is valued at $38 billion, up 11%. REUTERS/Andrew Winning