brandz top 50 most valuable indonesian brands 2015€¦ · brandz™ top 50 most valuable...

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Brand Brand Value (US$ Mil.) Brand Contribution 1 9,918 4 Banks 2 8,285 4 Banks 3 6,373 4 Telecom Providers 4 6,153 3 Banks 5 5,882 4 Tobacco 6 2,145 4 Retail 7 2,042 3 Banks 8 1,939 4 Tobacco 9 1,767 5 Tobacco 10 1,669 3 Tobacco 11 1,640 3 Tobacco 12 1,625 4 Tobacco 13 1,488 4 Personal Care Brand Brand Value (US$ Mil.) Brand Contribution 14 1,039 5 Food and Dairy 15 1,032 3 Telecom Providers 16 1,012 3 Telecom Providers 17 949 5 Home Care 18 659 5 Personal Care 19 659 4 Soft Drinks 20 484 4 Real Estate 21 483 2 Real Estate 22 477 3 Real Estate 23 461 2 Retail 24 455 4 Real Estate 25 402 5 Soft Drinks 26 398 1 Retail BrandZ ™ Top 50 Most Valuable Indonesian Brands 2015 Gudang Garam Dji Sam Soe Brand Brand Value (US$ Mil.) Brand Contribution 27 354 5 Airlines 28 350 3 Real Estate 29 331 1 Real Estate 30 323 2 Retail 31 285 3 Personal Care 32 279 4 Personal Care 33 275 3 Personal Care 34 272 2 Tobacco 35 267 4 Real Estate 36 251 2 Real Estate 37 249 3 Entertainment 38 216 2 Personal Care Brand Brand Value (US$ Mil.) Brand Contribution 39 192 1 Banks 40 158 4 Food and Dairy 41 157 1 Banks 42 154 3 Food and Dairy 43 144 1 Banks 44 142 2 Personal Care 45 141 2 Banks 46 132 1 Banks 47 127 1 Banks 48 117 1 Banks 49 113 1 Banks 50 110 5 Food and Dairy Source: BrandZ™ / Millward Brown Brand contribution measures the inﬂuence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.

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SECTION 03

BRANDZ™ TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015

74 BrandZ™ Top 50 Most Valuable Indonesian Brands 2015

BrandBrand Value

(US$ Mil.)

Brand Contribution

19,918 4

Banks

28,285 4

Banks

36,373 4

Telecom Providers

46,153 3

Banks

55,882 4

Tobacco

62,145 4

Retail

72,042 3

Banks

81,939 4

Tobacco

91,767 5

Tobacco

101,669 3

Tobacco

111,640 3

Tobacco

121,625 4

Tobacco

131,488 4

Personal Care

BrandBrand Value

(US$ Mil.)

Brand Contribution

141,039 5

Food and Dairy

151,032 3

Telecom Providers

161,012 3

Telecom Providers

17949 5

Home Care

18659 5

Personal Care

19659 4

Soft Drinks

20484 4

Real Estate

21483 2

Real Estate

22477 3

Real Estate

23461 2

Retail

24455 4

Real Estate

25402 5

Soft Drinks

26398 1

Retail

BrandZ™ Top 50 Most Valuable Indonesian Brands 2015

Gudang Garam

Dji Sam Soe

75

Indonesia Top 50 THE RANKING

BrandBrand Value

(US$ Mil.)

Brand Contribution

27354 5

Airlines

28350 3

Real Estate

29331 1

Real Estate

30323 2

Retail

31285 3

Personal Care

32279 4

Personal Care

33275 3

Personal Care

34272 2

Tobacco

35267 4

Real Estate

36251 2

Real Estate

37249 3

Entertainment

38216 2

Personal Care

BrandBrand Value

(US$ Mil.)

Brand Contribution

39192 1

Banks

40158 4

Food and Dairy

41157 1

Banks

42154 3

Food and Dairy

43144 1

Banks

44142 2

Personal Care

45141 2

Banks

46132 1

Banks

47127 1

Banks

48117 1

Banks

49113 1

Banks

50110 5

Food and Dairy

Source: BrandZ™ / Millward Brown Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.

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