most valuable global brands 2012
DESCRIPTION
Tra i principali risultati dell’indagine Millward Brown sui marchi mondiali a maggior valore: i brand più forti crescono, nonostante la crisi la tecnologia fattore chiave di successo, il primo marchio africano entra in classifica.TRANSCRIPT
182,95119%
115,98515%
107,857-3%
76,651-2%
68,870-1%
47,041-18%
74,2861%
95,18817%
2006 2007 2008 2009
2010 2011 2012
HERMÈS
MASTERCARD
RALPHLAUREN
HUGOBOSS
THE HOMEDEPOT
STARBUCKS
CLINIQUE
ROLEX
VISA
TOP 10 BRANDS
NEWCOMERS
YEAR ON YEAR CHANGE
TOP 10 RISERS 2011-2012
APPLE
IBM
AT&T
MCDONALD’S
MICROSOFT
COCA-COLA
MARLBORO
VERIZON
CHINAMOBILE
1ST AFRICAN BRAND BRANDS GETTING YOUNGER
AVERAGE VALUE WITH WOMEN IN THE BOARDROOM
BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012)
60%
40%
20%
0%
-20%
-40%
-60%
73,6129%
49,15115%
15% 15% 13% 8% 2% 1% 0% -1% -5% -5% -7% -7% -16%
Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12
Values shown are in $ millions
Values shown are in $ millions
Candles indicate the average age of the Top 100 brands
74%
61%
53%
33%
36%
43%
51%
34%
43%
AVERAGE VALUE OF BRANDS WITH WOMEN $27Bn
WITHOUT $13.2Bn
BRANDZ™ PORTFOLIO 37.5%
S&P 500 0.4%
31%
LUXURY FAST FOOD APPAREL OIL & GAS TECHNOLOGY SOFTDRINKS
FINANCIAL INSTITUTIONS BEER PERSONAL
CARE RETAIL CARS TELECOMPROVIDERS INSURANCE
D $7,601H L
$8,852K F C
$7,813S T A T E F A R M$8,519V O L K S A G E N
M
$13,940S I N O P E C
$11,838M O U T A I
$9,273M T N$11,531A I R T E L
$9,206I K E A
$13,083C ‘
M
E A L HT B A N K
$8,599C H E V R O N
To download the full report go to: www.millwardbrown.com/brandz