most valuable global brands 2012

1
182,951 19% 115,985 15% 107,857 -3% 76,651 -2% 68,870 -1% 47,041 -18% 74,286 1% 95,188 17% 2006 2007 2008 2009 2010 2011 2012 FACEBOOK HERMÈS MASTERCARD RALPH LAUREN HUGO BOSS THE HOME DEPOT STARBUCKS CLINIQUE ROLEX VISA TOP 10 BRANDS NEWCOMERS YEAR ON YEAR CHANGE TOP 10 RISERS 2011-2012 APPLE IBM GOOGLE AT&T MCDONALD’S MICROSOFT COCA-COLA MARLBORO VERIZON CHINA MOBILE 1ST AFRICAN BRAND BRANDS GETTING YOUNGER AVERAGE VALUE WITH WOMEN IN THE BOARDROOM BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012) 60% 40% 20% 0% -20% -40% -60% 73,612 9% 49,151 15% 15% 15% 13% 8% 2% 1% 0% -1% -5% -5% -7% -7% -16% Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12 Values shown are in $ millions Values shown are in $ millions Candles indicate the average age of the Top 100 brands 74% 61% 53% 33% 36% 43% 51% 34% 43% AVERAGE VALUE OF BRANDS WITH WOMEN $27Bn WITHOUT $13.2Bn BRANDZ™ PORTFOLIO 37.5% S&P 500 0.4% 31% LUXURY FAST FOOD APPAREL OIL & GAS TECHNOLOGY SOFT DRINKS FINANCIAL INSTITUTIONS BEER PERSONAL CARE RETAIL CARS TELECOM PROVIDERS INSURANCE D $7,601 HL $8,852 KFC $7,813 STATE FARM $8,519 VOLKS AGEN M $13,940 SINOPEC $11,838 MOUTAI $9,273 MTN $11,531 AIRTEL $9,206 IKEA $13,083 C‘ M EAL H T BANK $8,599 CHEVRON To download the full report go to: www.millwardbrown.com/brandz

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Tra i principali risultati dell’indagine Millward Brown sui marchi mondiali a maggior valore: i brand più forti crescono, nonostante la crisi la tecnologia fattore chiave di successo, il primo marchio africano entra in classifica.

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Page 1: Most Valuable Global Brands 2012

182,95119%

115,98515%

107,857-3%

76,651-2%

68,870-1%

47,041-18%

74,2861%

95,18817%

2006 2007 2008 2009

2010 2011 2012

FACEBOOK

HERMÈS

MASTERCARD

RALPHLAUREN

HUGOBOSS

THE HOMEDEPOT

STARBUCKS

CLINIQUE

ROLEX

VISA

TOP 10 BRANDS

NEWCOMERS

YEAR ON YEAR CHANGE

TOP 10 RISERS 2011-2012

APPLE

IBM

GOOGLE

AT&T

MCDONALD’S

MICROSOFT

COCA-COLA

MARLBORO

VERIZON

CHINAMOBILE

1ST AFRICAN BRAND BRANDS GETTING YOUNGER

AVERAGE VALUE WITH WOMEN IN THE BOARDROOM

BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012)

60%

40%

20%

0%

-20%

-40%

-60%

73,6129%

49,15115%

15% 15% 13% 8% 2% 1% 0% -1% -5% -5% -7% -7% -16%

Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12

Values shown are in $ millions

Values shown are in $ millions

Candles indicate the average age of the Top 100 brands

74%

61%

53%

33%

36%

43%

51%

34%

43%

AVERAGE VALUE OF BRANDS WITH WOMEN $27Bn

WITHOUT $13.2Bn

BRANDZ™ PORTFOLIO 37.5%

S&P 500 0.4%

31%

LUXURY FAST FOOD APPAREL OIL & GAS TECHNOLOGY SOFTDRINKS

FINANCIAL INSTITUTIONS BEER PERSONAL

CARE RETAIL CARS TELECOMPROVIDERS INSURANCE

D $7,601H L

$8,852K F C

$7,813S T A T E F A R M$8,519V O L K S A G E N

M

$13,940S I N O P E C

$11,838M O U T A I

$9,273M T N$11,531A I R T E L

$9,206I K E A

$13,083C ‘

M

E A L HT B A N K

$8,599C H E V R O N

To download the full report go to: www.millwardbrown.com/brandz